Key factors to be considered in keyword setting

Now is the search engine world, although the way to enter the site is diverse, but if the site is not well-known, optimize the keyword or website to obtain the main channel traffic. However, the keyword settings are not simple, need to consider the relevance, regional, but also to consider the situation of competitors, so that the optimization of the keyword will be able to promote the site traffic conversion rate of improvement.

Product Area

If the keyword is too broad, but also is not conducive to improve the site traffic conversion rate, such as webmaster building the required host products, when the webmaster selected host this keyword optimization, you can expect, stationmaster optimization competition intensity is very large, to beat competitors, a grassroots webmaster human and financial resources are not sufficient, ranking optimization up is difficult. And if in this broad word preceded by the expression of geographical features, such as the United States Mainframe, Hong Kong host, South Korea host, this division is more clear, both user-friendly search, but also to reduce competition.

Dependency Products

For products, there are several classification methods, in addition to geographical classification, but also according to the type of host, such as host products, there will be virtual host, Cloud host, VPS host, independent host and other categories, webmaster Use this different categories can also be optimized selection of keywords. such as according to the above rules, you can set for the United States virtual host, the United States cloud host, the United States VPS host more specific words, so that through the search keywords into the site users are more accurate, as long as the site products can really impress customers, the turnover rate is very high.

Competitor situation

The so-called enemy-victorious, to optimize the key words, but also to understand the situation of competitors. Each site has its competitors, understand the opponent's keyword deployment, on the one hand can find optimization vulnerabilities to attack, on the other hand, can also know the competitive heat of keywords in order to optimize the deployment of human resources. Although the competitor's keyword has certain reference, but stationmaster still should dig up some new optimized keyword more, this keyword has a lot of search traces, at the same time optimize person also relatively few, this kind of this is advantageous to the stationmaster to optimize with low cost.

Website development phase is different, keyword optimization strategy should also be different, when the site has a strong competitive strength, high visibility in the market, the Webmaster keyword optimization is not so big, and if the site is the initial development, then all should be progressive, to find appropriate keywords to optimize the continuous improvement of keyword ranking. Therefore, when the Web site development changes, keyword optimization should also be adjusted, immutable is not.

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