Key page weight and non-essential page processing

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SEO in the site 7478.html "> Internal optimization has a step is very important, is how to allocate the weight of the internal pages and handle some non-essential pages of processing." Because this will profoundly affect the site's overall weight and the site's future sales conversion rate. Our usual practice is the tree-shaped web site structure, the internal page weight distribution mode is also a harmonious normal. But often because of the construction of the station technology is different, to achieve the function, the goal of different, the final marketing goals, so that some seemingly adopt a tree-like structure of the site, carefully studied it is pieces, transverse branches vertical. The ultimate purpose of each site is different, so each of the absolute structure patterns are applicable to any site. Therefore, it is very important to do well the allocation of internal page weights and the processing of non-essential pages.

First of all, the importance of the weight of the page, usually, a Web site to get the weight of the highest, the external link is the most. The first level of the table below the weight of the directory is only this on the homepage, the general article is a multi-level directory, the lowest weight is the terminal page, is the article page or product page.

But sometimes the terminal page may be a very high weight, such as more popular products, high profit products, or the site is the main push of new products, and then the holiday promotion of the page. These terminal pages from the home page is very far away, the weight is very low, natural in search page engine ranking is also very unsatisfactory. But we really need these pages to get the weights and get higher search engine rankings. In fact, we just put these pages unified to the home page, or in the whole site plus pages link, can also be in the sidebar of the page plus their links, get home and the weight of the whole station transmission, in order to improve the weight of these key pages, improve the site's sales conversion rate.

We have seen on many shopping sites on the home page display, slide show, these products are not said by the release time to arrange recommendations, but what we said above the transformation of the high priority of the inner pages arranged in the display area. This can improve the weight of these key pages, improve the corresponding product sales transformation. In addition, we can also work outside the chain to increase the weight of these pages, improve the rankings.

Non-essential pages do not mean that this page is not necessary, but that this page is not necessary to optimize it, is not necessary in the SEO page. But these pages are very important in the site features and user experience, such as the Privacy policy of the website, the user's login page, contact us, or the page about us. From the user's experience point of view these pages are to improve the trust of the site, are some of the necessary functional pages. But for search engine spiders, they can not log in and can not leave a message, and there is no webmaster to optimize the "about us" this keyword, these pages do not need to do SEO optimization.

But these pages are often in the footer and the whole station have, and the weight is second only to the first page, compared to the first level of the directory. Have to say this is on the home page and even the weight of the entire site waste. We can use the means to reduce the weight of these pages, to maintain the weight of the key pages.

One: Use nofollow tags, so that these pages are not tracked by search engine spiders or transfer weights. or directly using JS to call these page data, so that search engines can not see.

Second: Only in the home page to retain these links, the inside page all canceled.

A website of course not only lists these non-essential pages, but also, for example: Help information, customer Service center, shopping flow, corporate news, and so on. These from the SEO perspective of the page does not work, we have to do the corresponding processing. We SEO personnel should be familiar with the site's key pages, to stand in the SEO perspective to analyze the site's page, the directory is in the SEO perspective there is a need to enhance the weight of the site, must support key pages, control non-essential pages of the weight transfer and quantity

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