Key Words choice five cheats

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The choice of keywords for the site later traffic and orders to deal with the crucial role of keyword positioning analysis is also a very important part of SEO, only the correct choice of key words to make your site on the right direction, the following 5 big cheats to help you choose the right keyword for you.

1. Keyword positioning content related

Locating the target keyword must be relevant to the content of the site. Not related to the key words, even if the first page, even if a large number of traffic to you can not play any role, we do the site to be effective traffic, only effective traffic to bring us the target customers, but also to deal with orders. Rely on deceptive keywords to bring the flow is not complete transformation, on our site is also worthless to say, such traffic is not good or a burden, especially the rental of virtual space friends, it will only consume your bandwidth. (Of course, for traffic stations is this is not necessary to consider)

2. Search for a number of but less competitive keywords

This keyword is the best key to get the maximum benefit at the lowest cost. Of course, this keyword is not so easy to find, but we can through a large number of meticulous keyword mining, expansion, to find out the relative number of searches for more competitive keywords. Keyword search times can be viewed through the Baidu Index (http://index.baidu.com/) to view.

3. The main keyword should not be too pan

Too broad keyword, the general competition is big, the price is high, target sex is poor, conversion rate is not particularly high. Like the company that makes the website, if you target into the site construction, and we do not say anything else, the light Baidu bid ranking there are 10, ranking the first site light friendship links on dozens of for the construction of such a website, and there are many portals of the black chain there can be imagined how difficult the competition, In time to do a search site construction of the word people may be just to understand, there may be to learn, there may be to do the site, for the poor rate of conversion. And if you add a regional word, for example, Taiyuan website construction, compared to the difficulty greatly reduced, bidding rankings are only 3, and the most crucial point is to search Taiyuan website Construction This word is your local customers, at least one purpose is clear, he is to understand Taiyuan Local website construction company, conversion rate greatly improved.

4. The main keyword must not be too extreme

Everything is the same, go to the extreme is not good, the keyword choice is also the same, too special too long word, the number of search is greatly reduced, and even no one search, this word immediately to do the first page, but also not how much traffic natural how we may have orders. If this word has a special meaning, we can do it through the long tail word. Continue to take the above example, website construction this keyword too pan, so we use Taiyuan website construction to join the region more appropriate, and if we write Taiyuan Wiki website construction company, such a word is not very appropriate, if there is value we do an internal page using long tail words to do up on it, but it is not suitable as the main keyword.

5. Keywords have commercial value

The key words are different relative to his business value is also different, even if the same length, the same meaning, but also will lead to a decline in conversion rate. For example, the search for "Taiyuan seo" users are often peer analysis between the view, for customers he does not understand the SEO, perhaps some customers do not necessarily know the word, then how to do, we need to stand in the customer's perspective to think, if you are customers, you do not know SEO, you want to make your site top, If you want to promote your website, what will you search for? It is clear that the word "Taiyuan website promotion" came out. Compared with the Taiyuan SEO, meaning difference is not large, but 2 words business value is too big difference.

So in the keyword selection, we not only need to choose the content of their own website and related keywords, but also to analyze whether someone search and its competitive difficulty index, keyword choice must not too pan, also not extreme, both the value should also be consistent with user search habits, put the above points, Believe that you will choose a very suitable keyword for your site.

Article from Taiyuan wiki seo (http://www.vjseo.com), reprint please specify the source and add links.