Key points to be noticed in actual operation of SEO projects

Abstract: I believe many seoer in the learning of SEO to a certain extent will be their own to pick up some small list or into the company to take some big projects to practice, not only to earn some money and can further enhance the SEO skills, is a thing to kill two birds, but the operation of a large SEO

Believe that a lot of seoer in the learning of SEO to a certain extent will be their own to pick up some small list or into the company to take some big projects to practice, not only to earn some money and can further enhance the skills of SEO, is a two-way thing, but the operation of a large SEO project is not so It requires seoer attention to many details.

The author of the company also took a lot of SEO projects, the author of course also participate in it, but also realize that the operation of SEO projects need a lot of experience and technology, or simply can not be competent, also summed up to the actual operation of the SEO project to pay attention to the main points.

Point one: Have the consciousness and technology of the whole station optimization

Large SEO projects and small SEO list comparison, the difference is that the SEO project focused on the whole station optimization rather than the optimization of a single keyword, so the operation of the SEO project needs seoer have the whole station to optimize the awareness and technology. What is the whole station optimization, I believe many seoer understand, is from the Web server to the keyword layout to the site content, these details are all together to optimize, so that the whole site a lot of keywords have rankings, traffic can also achieve a considerable degree. Then how to do in the actual operation of SEO projects to use a good whole station optimization?

(1) First of all to eliminate their own single keyword optimization awareness. A lot of seoer accustomed to single keyword optimization mode, often only focus on deliberately optimize a keyword and ignore other words optimization, which is undoubtedly a fatal error in SEO projects. In the operation of SEO projects, seoer must change the previous optimization mode, from a number of keywords together to achieve the whole station optimization.

(2) Always pay attention to the whole website data. Whole station optimization is different from single word optimization, single keyword optimization only need to focus on a keyword ranking, the whole station optimization is not. Seoer to use good webmaster tools and Baidu Webmaster platform, always pay attention to the stability of the server, the site structure is conducive to the collection, the effect of the site chain, how the site keyword rankings, such as data, so as to make the entire site optimization does not ignore the details.

Point two: The process of the project should be at your fingertips

The light has the whole station optimization consciousness and the technology is also far from enough, we all know a large-scale SEO project is the process is quite complex, if we do not have a good plan, cannot grasp the project process very well, that operation this project result necessarily is the failure. Therefore, Seoer is familiar with the process of the project. I think that before the beginning of the project must be a good list, that is, to make a plan for the project, the plan is best to include keyword selection, keyword layout, site structure adjustment and so on elements analysis, so as to in the complex SEO project lost direction. The author also suggested that the project should first focus on resolving the content of the site, with the original to enhance the weight of the site, and then start the main keyword optimization, and finally optimize the long tail keyword, such a process is relatively clear and easy to operate.

Point three: Always adjust your mind

Seoer understand that doing SEO is a hard thing, and the operation of a large SEO project is bitter forced in the bitter, if not the mentality of improper adjustment, it is easy to cause the project progress is not smooth or occurred in Carrington. Now Baidu's adjustment frequency is quite big, keyword ranking volatility is also quite unstable, we operate SEO projects to emphasize the optimization of many words, so the management of these words is very difficult, and the degree of volatility will be very large, if we are too impetuous at this time, encounter these fluctuations frustrated, then this project is dangerous. Therefore, seoer in the operation of a major project is more need a good, calm mentality, if the mentality of not pass, even if how technical, conscious, can not really operate a large SEO project.

In fact, the operation of an SEO project is not difficult, but more need us to focus on details, adjust the mentality, as long as we do these, I believe that no matter how big the project, can not make you stumped.