Key points to be noticed in inner chain design

Source: Internet
Author: User

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The inner chain and the outside chain are the important items that affect the score of our website Foundation. 11545.html "> We have some webmaster in the optimization of the time may be too much attention to the construction of the chain to ignore the good design of the chain, this may lead to our site will not be the basis of the score, directly affect the ranking of keywords. About the inner chain of how we should be designed to be more conducive to users more conducive to search engines, today to share a few points about the design of the chain.

The whole understanding of the inner chain

The inner chain is the embodiment of the user's invisible need to click on the page

May be a lot of webmaster for the understanding of the chain has some misunderstanding, that the chain as long as the relevance of the recommendation on the above can be, in general, users are based on keywords and our website title to click into our website or page, click into the text is used to solve the user's core issues, The inner chain is used to solve the user's stealth requirements. After the user enters the page in addition to the rigid demand and the explicit demand will still have the invisible demand, therefore we do not take for granted to add when doing the inner chain.

Ii. the design of the inner chain cannot be arbitrary.

We are in the design of the chain must understand the product and target users of the hidden needs, otherwise we design the chain and adjust the chain when it is easy to violate the rules, may be arbitrary according to their own discretion to adjust the chain, directly causing users to the chain of the Click Experience Drop. So when designing the inner chain, don't let your subjective ideas take the effect of our judgment on the user's invisible needs.

Third, the chain does not require a fixed number of

For the number of internal chain we do not want to deliberate requirements and the number of fixed, if fixed on the equivalent of fixed the user's needs. So how much is the inner chain? We can not without the chain, if the user has no hidden needs or we can not meet his hidden needs, and we in this position to provide him with the chain, users will only choose to click or leave, we can not change the user's behavior, which will directly affect the entire experience.

We have to repeatedly think about the needs of our target users, according to these needs to determine whether we need the chain, when the text addresses the user's main requirements, the user has a few stealth requirements, we repeatedly think about the number of invisible demand, so that we determine the number of chain.

Therefore, the general single recommendation list within the chain of the number of rules is the lowest chain of 0, the highest not more than 7. Because under normal circumstances the user in 7 the selectivity is the strongest.

The arrangement order of the inner chain

If our list of internal chains is more than two, we have to arrange these lists in terms of logic and user needs, and the more users need us, the more we are in the front. For example, "printer", we think about what users need to buy the printer, we look at the demand of Baidu Drop-down box. (pictured)

  

Although we look at the printer sharing settings is the most demand, but we have to logically think first, we have a printer after the need to install the printer can be installed before the sharing settings. Second, most users who might search for shared settings are not new printers, because we focus on new printers, so we should put the inner chain of the printer-driven downloads in front of the printer sharing settings.

Do not create a page because of a separate hidden demand, or you can use a chain form

For example, we said above the printer driver download, we should not put the printer driver download to our own web site, we can link to the printer website or other download fast place. This will be better for the user experience.

Summary: Within the chain for our site base score has a great impact, we do in the chain to constantly think about the user's logic and the user's hidden needs, from which to find our design within the chain of the basis, such as My Site (http://www.51shiyanji.net) is based on the above considerations, do a good job in the chain of users to our site will have a better experience.

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