Key words strategy in English website optimization

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English website is generally aimed at foreign trade in this industry, when we are in the English website optimization first according to the potential customer demand or the target user in search engines to find your site input keywords, this word is not only the core of search engine optimization, but also the whole search engine marketing must revolve around the core. So how to make keyword choice strategy?

First determine the site's core keywords, understand what the site is discussing what the topic, and then around the core keywords to arrange the composition of the relevant keywords or phrases. For enterprises or businesses, those core keywords is their operating product range, such as product name, business name or brand name, such as a foreign trade clothing site so the keyword of this site can be garments factories or garments Manufacturers. By summarizing, the key words can be selected from these aspects generally.

1, according to customer needs to select keywords

When the site starts to optimize, consider what keywords the potential customer will use when searching for the product. This can be learned from the friends or the people around you. and then decide.

2, to expand the potential keywords into a series of phrases

On the basis of existing keywords to expand a series of related keywords. such as: keywords → keyword ranking → keyword optimization → keyword natural ranking. The most common keywords are those that are not widely abused and are searched by many people.

3, the key words to arrange the combination

We can split a combination of keywords. Change the word order in the phrase to create a different combination of words. For example: Keyword Natural ranking this word we can be split into keyword ranking or natural ranking.

4, it is best not to use too broad keywords.

If you are in the cosmetics industry, choosing "Cosmetics" as your core keyword is not only too broad and may not be good for attracting target customers. In fact, many customers in order to accurately find the information needed, generally in search of time will tend to use specific words and combinations to find information (such as: Mary Kay Cosmetics), and too broad keywords will give you in the optimization will be more competitive, it is difficult to win so many sites.

5, use their own brand to do the keyword

If you are a well-known enterprise, you can use your company name or product brand name in the keywords. If it is those more ordinary enterprises, can also use this as a promotional brand.

6, understand the key words of competitors

Knowing your competitor's keywords on your website can give you some idea of the phrases you might miss. Looking for someone else's key words just complements the keywords you've chosen. But never copy.

7. Use keywords as domain name

Now many enterprises will choose to use the keyword as a domain name, so as to facilitate customer memory and can also play a promotional role. such as: http://www.garment-factories.com/this website.