Keyeast said yesterday that he signed a strategic cooperation and investment agreement with Sohu.

Summary: View the latest quotes August 7 Noon news, according to Yonhap reported that its own byj, Kim Soo and other big-name stars of the Korean entertainment media company ――keyeast said yesterday that the company and Sohu signed strategic cooperation and investment agreement, began to enter the official march to see the latest market

August 7 Noon News, according to Yonhap reported that its own byj, Kim Soo and other big-name stars of the Korean entertainment media company ――keyeast said yesterday that the company and Sohu signed strategic cooperation and investment agreement, began to officially enter the Chinese market.

The company's subsidiary, Fox Video, will invest 15 billion won (about 89.61 million yuan) to Keyeas, which will get keyeast6.4% 's stake and become the second largest shareholder after the biggest shareholder byj.

Keyeas was founded by Byj, after the investment, Byj's shareholding rate dropped from 31% to 29%. Keyeast said that Sohu in China to carry out the cause is very suitable for keyeast, the company believes in a variety of business areas of the two major entertainment companies can engage in substantive cooperation, so many interested in the cooperation of Chinese enterprises in the choice of Sohu Group.

For this cooperation, Sohu said, in order to actively meet China's domestic demand for Korean culture content, while taking into account keyeast in the Korean and entertainment industry has a wealth of resources and information, decided to invest in Keyeast. Through this strategic cooperation, Sohu as Keyeast exclusive online partner, will be actively introduced in China Korean content and Korean artists.

Keyeast said, in Kim Soo and other artists in China to obtain activities and promotional channels in the case, Sohu Group's business areas in line with the company's needs, so the company decided to join Sohu. Sohu in China has a wealth of experience and a solid cultural market, Keyeast will work closely with Sohu, looking forward to the two countries in the cultural field to obtain greater synergy. (Munan)