Keyword acquisition steps and priority ratings

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Before you start implementing search engine marketing, you have to choose the right keywords to get the best results from your marketing campaign. Keyword acquisition steps can be started from the following aspects:

1. Discuss with team members. A person's ideas and wisdom is far from enough, the people who understand the search marketing campaign together, so that all the participants to come up with their ideas, and then the keywords of everyone to focus, remove the wrong choice and in order to discharge the most important keywords.

2, using the search engine itself to provide relevant keywords. Each search engine lists keywords in the search results, but also provides the key words related to other combinations, which are called long tail keyword traffic can not be ignored.

3, reference website search tools. If your site has its own inbound search, you can look at the keywords listed by these searchers to see what words are missing, and the search results in these stations will let you find out what the searcher is most concerned about.

4. Observe competitors. Take the time to see what keywords your competitor uses, and of course the keywords your competitor uses are not necessarily the best keywords, but give you some reference.

5, the use of search engine keyword tools. Wordtacker is the world's leading online keyword tool, but it's a charge, and it's powerful only after you use it to understand; Yahoo keyword selection tool, completely free keyword selection tool, Its data comes from the use of Yahoo-paid search engines to get keyword demand figures; Google AdWords keyword tools, supporting 200 countries and 40 languages; Baidu also has a set of keyword advice systems, but that is only available to bidders.

Of course, in addition to the above methods, there are many ways to get keyword advice, such as on your site to do a visitor survey and so on.

With so many keywords, we need to rank these words by priority. A, highest priority. Keywords and the content of your site is very popular, and most importantly, there is a relatively high conversion rate. B, medium priority. This keyword and your site content is more matching, and has a certain degree of popularity, and there is an acceptable conversion rate. C, low priority. Keywords and your site content is very match, and there are a lot of search, it is worthwhile to do paid bidding, but it is not worth doing natural search engine optimization (SEO). It is clear that class A and B are the keywords we want, but C-class keywords still can't give up, and to do bidding for a long time, this is one of the indispensable steps to build brand awareness.