Keyword bidding ranking in the eyes of enterprises "love and Hate"

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On the Internet, with the user mouse inadvertently gently a little, your money is inadvertently entered the search engine Company's purse. But for you, these funds do not bring any economic benefits to your business, that is to say, the benefit of this part of the conversion rate is zero. As a business decision-makers, of course, want to use every penny of the use of the place, and for the money in vain, perhaps you will feel helpless

So why is this happening? The reason is simple: keyword bidding rankings. Keyword Bidding ranking can be said to be a kind of extremely burning money online advertising format, a kind of network advertising to stop the enterprise. When you see the other companies because of the bidding rankings to obtain a large customer, made good profits; look back and see yourself, your own money with the mouse after another click into the Pacific, so that their return on investment into 0. When this happens, will you, as a business decision maker, have questions about why?

According to research findings: Most companies still choose the major search engines to do bidding rankings, because they think that the ranking can give their own enterprises to bring benefits, can make the enterprise to make money.

Let's analyze This carefully:

In the heyday of the Internet development, because of the cheap Internet advertising, so enterprises in all walks of life crowded into the internet market, want to seize this opportunity to make a fortune. Some companies see their competitors in various ways to promote products or services on the Internet, so also holding "others can make money in this way, why can't I?" Mentality, but also in the Internet advertising a lot of investment. So the Chinese people are very traditional "follow the bandwagon" situation. In fact, always pay attention to competitors, is a business must do the work, and see competitors do what they do, so often will form vicious competition, and sometimes will be malicious click of the situation, so that their opponents and lose.

Let's talk about search engine bidding mode. Is this mode of advertising good? I can tell you for sure: very good, absolutely can bring you customers, is definitely to make you make money ads. But why a part of the enterprise to do the bidding for him to take the customer, took the business opportunities, while the other part of the company's money with the mouse click but into the search engine Company's money bag, and did not bring economic benefits to themselves?

In fact, in the choice of bidding ranking keyword, there is a "law" can be. Through long-term research on internet users ' behavior, search behavior and search patterns, it is not difficult to choose the right keywords. So, here's how to use this "law":

First of all, according to the promotion of products, services, website content and competitor launch situation to the keyword collection and collation, forming a keyword array. This list is likely to be hundreds of keywords or dozens of for a company with a lot of products, but it needs to be compiled into a bunch of columns.

Second, the keyword price ranking is regular, through the background to check the delivery of other competitors, so that you know the key price of the current segment is how much, you can easily bid. Your product features and so began to put these sorted array of keywords. After the launch, always carry out monitoring management, to understand some skills, because now the keyword charge is not based on your current price to charge, but the price of one of the following + 1 points to collect, for example, if the row in the first is 15, the second is 14, the third 4, the charge for the first is yes (14+ 0.01 block, the second is (4+0.01) block, the same reason the third place is (the fourth price + 1 points). Also continue to optimize the keyword, constantly update the price of the keyword, so as to eventually achieve an optimal list of keywords.

Finally, these optimal keyword to determine, began to choose in the search engine competition in the most intense several keywords, and then in their own site alone to produce related keywords page, other keywords according to the content of the site is also put to the site, and finally realize the station outside the station have their own keywords. In the coming time, according to the actual situation, the key word bidding for the monitoring and management, always optimize from time to time, reasonable, effective keyword delivery, you can get better network benefits on the network will also form a virtuous cycle, but also allows you to save a large amount of money should not be lost.

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