Keyword Bidding ranking tips

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Google has authorised agents in China to represent their keyword advertising services.

When I read the report, I noticed that China's PPC search engine, or keyword advertising services like Google AdWords, was mostly done by agents.

This is really a different situation. In other places outside China, such as Google AdWords keyword advertising services, or Yahoo price rankings, are customers directly from Google or Yahoo account, directly manage their own accounts, there is no so-called agents say.

Sometimes, customers choose experienced companies to help them manage their bidding rankings. But what these providers offer is their experience in PPC advertising, not a link to a formal sales channel.

Here are some tips for using PPC ads:

Looking for a lot of less popular keywords

Of course, these keywords will also be related to your products and services. If you're just targeting a few of the hottest keywords in your industry, the price will be high.

If you can find a lot of relevant but not very popular keywords, the average price of each keyword is very low. But since you can look for a lot of these keywords (usually over hundreds of or more), you'll be able to get less traffic than from hot keywords, and probably more, but the average price is much lower. This is the most important key to PPC competitive search engine advertising services.

The choice of key words and the level of bidding should be based on the rate of return on investment as a criterion of success

Sometimes, a keyword may bid very high. But if the services you sell are of high value, your return on investment may still be good. such as real estate, legal services, etc. Therefore, PPC application, should not be based on the price of key words, but it is the rate of return on investment.

Complete tracking of all keywords

For all keywords price, CTR, conversion rate should be done complete tracking and analysis. Only in this way can you know which keywords bring you the highest click-through and which keywords bring you the highest rate of return on investment. The two are likely to be different.

Often the case is that some of the less popular, the price is not high, but the high correlation of key words investment rate of return is the highest. Because what the visitor is looking for is very specific, very clear.

Advertising title Writing

Because the keyword bid ranking advertising is to pay, sometimes, the pursuit of high traffic and click-through is unwise. The highest rate of return on investment should be pursued.

Sometimes you may need to specify the price of the service or product you are offering in the title of the advertisement. In this way, some people looking for free services or free downloads will not click on your ads. These people go to your website, they don't buy anything, they just waste your advertising budget. So your advertising words should play a proactive role in filtering.

Constant Test comparison

Different advertising text, different bidding, different ads appear location, different time points, visitors on your site different browsing path, which keywords bring sales and so on. All of these should be tracked and appropriately changed to achieve the best results. Sometimes, our subjective belief that the best possible combination is actually not the best way. The experimental data is the final basis.