Keyword Choice 5 big points let you do a good job of precision marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Very low webmaster in doing site optimization and network promotion, always in the choice of keyword distress, always feel that all the relevant words and their website should be the key words. The results listed, their own keywords hundreds, and then calculate the key words of the budget, the cost is too big to bear. 8U website Optimization Small series here today and you share the website optimization and network promotion work summed up some of the principles of keyword selection.

1, the keyword does not have the vague, the fitting website content, must have the correlation

The content of the site to be around the key words to unfold, the key words according to the site content to decide. A website is like a book, the key word is the directory of the book, the page content is each chapter to elaborate. The key word is the website topic, is the website content dominant thought. Therefore, in the choice of key words must be based on the content of the site to choose, and the keyword and the content of the site closely related.

2, learn to use authoritative data and some auxiliary tools to select keywords

This is very important, do not blindly to think, any good methods and strategies are still applied to the real promotion can be effective. At this point we may wish to use some auxiliary tools, some authoritative data to select keywords. For example, Baidu Index, Baidu Cloud list, Google keyword tools can be. Keyword aids a lot, it is important how you apply in place, to help you simplify the promotion work, so that you can make more effort.

3, according to the target user's search habits to select keywords

This is very important, we choose the keyword, to jump out of the identity of SEO, back to the role of ordinary netizens to consider the problem. Website optimization and promotion is not to see for themselves, but to face more audiences, therefore, your site must choose the public are interested in the key words to really do a good user experience, so that your potential users truly into your real customers. For example, when we are searching for Chinese 8u network promotion, how do we search? There may be several situations: direct input to China 8u keywords, or input 8u network promotion What? How about 8u network promotion? 8u Network promotion and so on. Different keywords search out the effect and the page is not the same, this requires us to do when the promotion of the real grasp of the audience's preferences, to do a good job of accurate keyword positioning.

4, keywords cold or overheating are not suitable for target keywords

The choice of key words many people like to follow the bandwagon, that everyone is talking about the key words is good. In fact, China's 8u small series that: we all talk about the key words are bound to receive greater attention, but for the promotion also exacerbated the degree of competition and the difficulty of promotion. Therefore, we can choose some relevant long tail or low competitiveness, but the conversion rate of words to do the word. Similarly, if the search engine contains only hundreds of pages, that keyword is not worth doing. No user search, even if the ranking to do the first page, will not produce value. Therefore, the webmaster in the choice of time, pay attention to the difficulty and compliance with the promotion of the habit of the key words is the standard of the verdict.

5, refer to the competitor's key words to choose

In the promotion of the time, the reason why there is a difference between the extent of the key is because the keyword exists in the industry competition. Therefore, when we choose the keyword, we can properly study and refer to the competitors in front of the site, to see how they choose the keyword, competitor's keyword and what is not enough. We can imitate it first and then go beyond it. The enemy, the victorious.

Grasp the key words to choose several methods, can let us in the promotion of time to do a good job of adjustment, so that the network to promote the effect of earlier and better rendering. This is for a lot of stationmaster to be a matter of once and for all. The above content by China 8u Network Promotion Department editor to provide, if need to reprint, please indicate the source.