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After choosing the key words, we should arrange the distribution of the key words in order. The distribution of a site's more reasonable keywords should conform to the pyramid structure.
1. What is pyramid structure?
Spire: Site 2, 3 core keywords should be placed on the home page, that is, the spire part.
Tower: The first level of the site classification should have 10, each category can be placed in 2, 3 words of similar meaning; some medium-sized large sites have two or more categories, these categories of the home page can be placed again at the level of keywords. The keywords for these level and two classification pages form the tower part.
Tower bottom: More long tail keywords can be placed in articles, posts, products and other detailed pages, forming the bottom of the pyramid.
Keyword Pyramid distribution
2. How to group the keywords of each layer?
After selecting the key keywords, the remaining keywords are classified logically, each group of keywords is for a category. Keyword grouping is more about the need to understand the industry, others are not the know-how.
For instance, suppose the core key words are selected as badminton; the first class classified key words can be Badminton Hall, badminton training, badminton activity, badminton information, badminton equipment and so on; each level can also have two classification, such as badminton training can be divided into: Adult badminton training, juvenile badminton training; Badminton training articles can be placed in the two-level classification of the article list.
In this way, the site's keyword distribution is more clear and orderly.
3, key words layout of the main issues
Keyword distribution in accordance with the premise of pyramid structure, but also pay attention to the following points:
(1) The key words of each page should not be too many, generally 2-3
(2) Each keyword can only be optimized in one page
(3) keyword research determines the content of the site planning. Only clear the key words of each section, the content of the site can be more orderly around the theme of the increase.
Author: Mengfanxing @sem College
Original link: http://www.semxyz.com/seo/772.html
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