Keyword query tool "fooled" 99% of beginners

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All along, there are many novice asked me such a question: Why do i use Google keyword tools and Baidu index query, the data is very high, but when I ranked first in the time is very small? These keyword query tools are also too bad, do not know what tool to get a keyword a day of accurate search volume In fact, this problem, in the last few years I was crazy to do when the station also encountered, but also very confused. Clearly are ranked Baidu and Google's first, why and the original query data is very far away? original, or because our knowledge is not enough!

The amount of search is separate from the IP

We take the most effective weight loss product this keyword to raise the column, we in the Google Keyword tool query, displays the data as follows:

We can see that the results of this month's search is 4400, this is not a daily search for the most effective weight loss product of the word search volume, but that all the most effective weight loss products are included in the search volume!!! Many friends mistakenly think that this is the keyword search volume. Not really! Because we select a wide range of matching types when we query, we then select the exact match type, as shown in the following figure:

Keyword matching type affects query data

We can see from the above figure of data, the local monthly search volume is only 2400, this is the most effective weight loss product of the word real search volume!!! So, we divide by 30 days, the daily search volume about 80 search volume around!

The ranking of the website determines the IP quantity

After you understand the first 2 of the knowledge, then you probably understand the article at the beginning of the answer to the question. However, I would like to tell you that the daily search volume is 80, even if your site in the first place, and only about 40 of the search volume into your site, why? Please look at the following picture:

This data is a foreign authoritative official statistics, from this, we can understand, why the site even in the first place, access to the click will not imagine the reason for the high! There is one more detail that may be overlooked by many novices.

The existence of a bidding website

According to principle three, the first site will get 42% clicks. I use my own case to illustrate that the most effective weight loss products This word, one of my stations is ranked in the first place in Google, but I cnzz in the Web site statistics are not: 80*42%=33 the number of IP search! The picture below is my Website Statistics:

According to the truth in the first place in Google, there should be 30IP into the http://www.315date.com why only about 3-7? This is because although our natural ranking is the first place, but there are also to do bidding site, that is, our site is in fact ranked in the 第3-4名.

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