Keyword ranking instability how to do

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Hello everyone, I am the Grand Internet. Two months ago I received a sewage site to do the optimization of the list, customers only need to do a keyword (sewage pump) ranking. At that time, I searched the search engine "sewage pump" information, search results have more than 4 million of the amount of content, so you can determine the optimization of the keyword is medium. Because the other party has no time to request, as long as I do Baidu homepage can complete the task.

At first I thought it would be easy to optimize this keyword, but after a period of optimization work, I found things were not as simple as I thought. After one months of optimization work, the ranking was increased from 100 to top 20. But after entering the top 20, how do I do optimization work, "sewage pump" This keyword ranking is always Baidu home page.

Baidu on June 28, a wide range of K-station events, the site has also been affected, although not in the Baidu home page, but fortunately, "sewage pump" This keyword ranking is still. In order to complete the task, I have to find out why the optimization stops. First, I entered the sewage network background to find out the reason, found that the site's technical literature contains dozens of pieces of information collected. After deleting these collection articles, I began to upload five articles about the sewage industry on a daily basis. In addition, I also found some good peer site exchange links. Daily also increased the number of chain, from the original 30 to 50 per day. In my efforts, the "sewage pump" ranking finally advanced to 13. My heart blossoms, because it is getting closer to my goal.

But it was a short-lived thing that bothered me again. Half a month ago I found that the "sewage pump" ranking is not normal, a few days I did not optimize it because of something, to the morning of the August 19 webmaster tools to query, found that its ranking incredibly dropped to 31, as shown in the following figure. In the evening I also use webmaster tools to find out that its ranking has risen to 17, as shown in the following figure.

In the face of this problem I think the most important to maintain a common heart, from the most fundamentally do not care about the ranking of the temporary changes, adhere to the end of the victory. summed up their own failure experience, and combined with the experience of some predecessors, I have planned for their own optimization work, the specific approach is as follows.

First: Delete Too many keywords

Keywords too much words will be search engine think is a cheat, and too much of itself is to do harm, serious words will be the search engine penalty. General a page of keyword density best control in 5%-8%, too much is counterproductive. Now I have the sewage network from the original 6 keywords reduced to now 3, now the keyword density is just good, as shown in the following figure.

Second: Regularly update the content of the website

It is best to update the content of the website every day and add some original articles. On the one hand, spiders will come over regularly to crawl your site. On the other hand, the user experience is increased, the more valuable the content information of a website is to the user, the better the user experience of the website can be explained. If this is done, then the site will automatically get the favor of search engines, so as to get a good ranking.

Third: Control of the external chain

Outside the chain is an important factor affecting the ranking of the site, but the chain needs to have quality and perseverance. If the chain suddenly a large increase or decrease in the number of rankings will result in a large fluctuation of the site is very unstable construction. And the chain also needs to have quality, high-quality outside the chain whether the search engine or the site itself has a very good role. The second is the number of external chain need to control, many seoer will think that the more the chain hair than the better, in fact, in the effective outside the chain under the premise of the best daily control in 20 is the best.

Four: Always pay attention to Baidu's algorithm changes.

Seoer know, now Google is Baidu squeezed away, the SEO industry can only rely on Baidu to survive, Baidu algorithm changes directly related to our optimization of "survival", so we have to pay attention to Baidu's algorithm changes. We have to follow the changes in Baidu to adopt a better way to do optimization.

Five: Always pay attention to the data in webmaster statistics

With the use of sewage nets from the webmaster statistics can understand the site's some data, for example, the number of visits per day, routing domain names, routing pages, and so on, combined with these data we can every day how many people to visit our website, and through what channels over, these to our optimization work played a guiding role.

In accordance with the above five point method to do half a month, "sewage pump" This keyword ranking is finally stable down, although now has not entered the home page, but I believe that adhere to the above several ways to enter the home page is around the corner. The above content is individual's some opinion, if has the different opinion welcome everybody to discuss. This article from the Grand Internet, Nanjing website Construction, www.hongtunet.cn original, reprint please bring this link, thank you!