Keyword layout needs to be naturally more skill (above)

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The core keyword is an integral part of a website, an appropriate core keyword will lay a correct direction for the site. But a core keyword far can not meet the development of the site, we need a lot of keywords to bring more traffic to the site, so today and you share the theme is the key word layout skills.

After the keyword determination and expansion, will get a lot of keywords, we can not put all the keywords are on the home page, but to reasonable layout to the site, but this process requires a certain skill, according to the keyword of their own search volume, the degree of competition, such as reasonable layout. Well, start today's text, if there is a wrong place, but also hope that everyone to correct.

Reasonable hierarchy

Many webmaster also know this concept, in fact, I personally also very agree with, and my own site is such a layout, under normal circumstances is the pyramid structure. Core keywords are often located in the spire, using the home page to optimize, because the weight of the home page is often relatively high, but because the location is limited, the number of core keywords can not be too much, the general is about 2-3 more appropriate. And the second level of keywords generally as for the tower position, the number of more than the core keywords, often can put dozens of, the site's Channel page and column page is the best place to put the meaning of the most relevant two or three words together. Then is the long tail word, the general long tail words placed with the bottom of the tower, that is, product page and article page. A large part of the site traffic is derived from the long tail word, so long tail words to arouse our attention. Do a long tail, the site's traffic is equivalent to half the protection.

Grouping is key

Above and we mainly mentioned the key words of the hierarchy, understand these, can not immediately start the layout, because the number of keywords, if not grouped words will appear very confusing, in the future when the article will not be able to do, so it is best to logically group the keywords, Summarize each group of keywords into a corresponding category. Different industries to group based on different, here to summarize the two points often used in the classification: geographical (brand) sex classification and functional classification. Geographical (brand) classification to give you an example, such as the key word for "Beijing tourism", then the secondary key words can be divided into "Great Wall travel", "Tiananmen Travel" and so on, put these words in the first class category home. Then you can subdivide it below the first level, for example, "Great Wall tourism" can be subdivided into "Great Wall food", "Great Wall self-help" and other two-level keywords, so that can be a lot of keywords out, is a good method; and functional classification is more suitable for some weight loss products, such as the main keyword is "weight loss", Then two classification can be divided into "partial weight loss", "Quick weight loss", "weight loss method" and so on. The long tail Word can be in the two-level word more subdivision, such as "Fast weight loss" can be subdivided into "face weight loss", "leg weight loss" and so on, through this method can be effective layout and collocation, so that the entire site's key words clearly displayed.

The site's keyword layout on the whole to make users feel very natural, for the search engine is also so, can not let search engines feel that you are in the accumulation of intentional, so this requires a reasonable level to the allocation of keywords, this article from the two major aspects of the first and everyone share the overall level of the keyword and the concept of grouping, In the next article will continue to share the layout of the remaining skills, we have a good idea to welcome and exchange.

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