Keyword optimization and how to develop keyword marketing

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The meaning of keyword marketing

Enterprise Shenshen Choice and the company's business-related keyword marketing, analysis of the purpose is to combine with the business, the combination of the purpose is to show through the Web page. In this sentence you may have some persuasive words: French President Jacques Chirac "today, a new map of knowledge and culture is being portrayed, and tomorrow, not being able to occupy a place on the internet, will face the danger of being forgotten." "Of course the meaning of this sentence is not only in the keyword marketing, but more important is the warning."

What is a keyword?

The definition of the keyword on the network refers to the text in the search box, which is what you command the search engine to find, which is called the keyword. Because everyone is on the internet for different purposes, such as research and development, marketing, marketing, dissemination and so on, such as: corporate Web site Building, there are ready to build the site, is building a website, the site has been built, there are ready to expand, if these people to the Internet search "site production" search engine gives the results are consistent.

Site positioning, Web page targeted users are using, the frequency of higher, with your relevant so-called "key words."

How to choose a keyword

Whether the company's website is quasi-built, under construction, expansion, alteration, for their own site there is always a "site positioning" has a "site planning", "web planning", enterprises and institutions, in the production design site, fully accounted for in the user's point of view to the site a positioning, decided that the entire site can be selected as a marketing keyword, Then put each keyword into all the well-known Chinese search engine, do so, I believe you will decide which keywords to use to marketing your site, will not continue to choose those so-called hot keyword.

Some companies decide to sell keywords in the search engine rankings Top10, get enough transactions, some but not.

Why Choose Keywords

Whether you are a user, or the first step on the internet is to search, search is not a keyword, is the keyword, is what you are looking for the composition of the word, consisting of at least two words, such as: "Marketing", of course, can be three, such as "keyword" four, such as "keyword net" or even more words, can also be composed of two or more words, such as "keyword Marketing", you are looking at this page to choose the "keyword Marketing", "Web keyword" These two keywords as the choice of the marketing keywords this page. The reason is very simple, let more care about their own website development of enterprises and institutions to understand the win Network marketing services.

The wrong target keywords and all the negative things seem so futile.

Find, find the most appropriate keywords, corporate Web site benefits will naturally increase speed.

The importance of key words

Win Network Marketing believes that keywords can be called the cornerstone of the entire search application. For users and search engines, the key words are interactive media, it is difficult to imagine if not using keywords, how can we achieve fast and effective information query purposes.

Search engine Marketing The whole link, keyword choice is the most important, if you choose the wrong keyword, may lead to the following serious consequences.

1, if the choice of keyword is completely wrong, then all the search engine promotion behind the work is equal to white. Because the choice of key words are very few people to use, even if obtained a better ranking, carried out the keyword ads, also can not bring traffic.

2, if the choice is hot not accurate keyword, then will waste the day amount of manpower, time and promotion costs, or even too much garbage flow will cause web browsing speed slowed.

3, if the choice is not hot enough keywords, these keywords because not difficult enough, so the conversion rate is very low, although can bring a certain amount of traffic to the site, but not bring orders.

Therefore, for the enterprise is to hope that more potential customers through a certain channel in the shortest possible time to find the enterprise, and this in search marketing is reflected in the choice of keywords for the enterprise is the right to meet the user-specific search goals. When users look for product or service information, they usually search for the product service's unique name, industry name, or even enterprise name, and these search terms are the search marketing requirements. It can be said that keyword is the key to determine the success or failure of search marketing.

A summary of keyword marketing

How to develop the value of keyword marketing, is China's professional network marketing service providers and seoer responsibility, enterprises to win in this wish search engines and users and Chinese SEO can do their best.

Free Tools for marketing keywords

Google's relationship analysis tool is done openly free, Baidu is now April 2008 for the General Viewer is not open, Live Search is free.

Author: Win Network marketing planning-Zhang He

Original load: http://www.xzsem.com/

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