Keyword optimization for network promotion (IV.)

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Site in the preparation period before, need to clear the main idea of the site. And the site is built, you need to set the corresponding key words. This is the network promotion, a simple link, seemingly simple, but important. Initial network promoter, in order to be able to express the corresponding sense of strength. The set of keyword indices is high, ignoring the user experience. When entering the promotion work for a period of time, found that there is a significant difference with the original. Keyword rankings do not go up, and the flow has not been upgraded. Such examples are more common.

For keyword optimization, it is necessary to do some upfront work, such as making a corresponding keyword optimization document. After a certain amount of data search, words are effectively compared. To make the final determination. Simple purpose, the process is somewhat cumbersome, the main factors are the following points.

The relevance of the key words and the theme of the website. As the collection industry, but set the key words for clothing similar. For such a keyword setting, it is considered to sit up rankings, there are related traffic. As a result, the promoter will surely lose. The reason is that when visitors come in, they don't see what they want. In this way, the next step for the visitor is to close the page;

Second, the key words and user search associated. Why do you say that? Perhaps some network promoter will say, I do the search engine rankings. Are you concerned about the user's search habits? This factor is critical, as the experience of many network advocates has been discussed. As the site results show, with high flow, the relative conversion rate is not very high. Conversely, low flow, high conversion rate. Two kinds of phenomenon, it is hot and cold, there is a sense of confrontation. Indeed, both of these phenomena exist. Keyword settings, to the user often search words have a certain correlation.

Third, the word number of keywords set. This factor may have some problems. How many words to set the keyword? Generally, the word number of keywords is restrictive. such as 3-5 for fine short keywords, long tail keyword words are set between 5-9. In this way, the difficulty of optimization will be reduced correspondingly. After a period of work, can effectively show a certain degree of efficiency. In this way, can effectively promote the enthusiasm of the optimizer.

It can be seen that keyword optimization needs to be carefully considered. Then, in the direct add to the site. Effective determination, the latter work around it to unfold. In this way, the target direction is clear. At work, know what to do again, without a certain sense of disorientation. Visible, keyword optimization settings, need to be weighed. This article is from: http://shop.xinhuacang.com

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