Keywords are serial users, search engines, the key between the site. The construction and development of the website need the key words, the optimization of the keyword can improve the quality of the website very well, increase the weight of the website, promote the development of the website. Therefore, the key words are the development of the site need special attention to the part, how to optimize the keyword is also webmaster special attention to the topic. In the end how to optimize the site keyword, in order to better promote its rankings, improve the quality of the site? Little head bidding assistant to give you a detailed explanation today. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Brand Keywords: mainly refers to the site's brand, can represent a unique advantage of the site a word. People now pay special attention to brand awareness, hope that through brand building to get a better effect of promotion, so that the development of a better website, progress faster. Want to develop brand, need to start from building brand keyword, let people each see, hear, search to this word can immediately think of this brand, form brand effect. Relevance Keywords: Each site has a main push keyword, but not everyone will directly search the word. The user's search habits are the things that best suit their concerns and the best expression of their thoughts. such as what, the effect is good, and so on some related keywords, because these keywords search probability will be higher, also have a greater chance to search our website. So you can do some anchor text to promote the optimization of these keywords. Keyword density: Density is always needed to emphasize a key point, if the page in the keyword frequency is too high, you will think that the content of the Web page and keyword relevance higher, so in order to promote keywords, many people will accumulate a lot of keywords. In fact, the density of the key words need to be within a normal range. And too high keyword density will be considered cheating, the user experience is also very unfavorable. A proper density of about 3 times is appropriate to achieve a lower bounce rate. In order to make the website to achieve a better development, good keyword optimization is a very important step. In response to the Site keyword optimization, the need to choose from the brand keyword, the relevance of the key words in several aspects. Also need to observe the keyword density, appropriate distribution of keywords. Keyword optimization is the basis of Web site optimization, but also the cornerstone, if the key words can get a good ranking, then the weight of the site can continue to improve, the effect will be better.
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