Keyword optimization strategies for large and medium Web sites

Summary: The next two articles, will discuss whether the site is selected hot keywords or long tail keywords, and should pay attention to internal links or external links. I believe many seoer have such experience: start to do a site SEO, are first selected some plans

The next two articles, will discuss whether the site is selected hot keyword or long tail keyword, and should pay attention to internal links or external links.

I believe many seoer have such experience: start to do a site SEO, are the first to select some of the plan to rank the words, hope that by these words in search engines to get a lot of traffic. Some of these words are made up of popular words, some of them sensible, some of the most appropriate and popular words to be able to do under current capabilities. In the next process, a lot of "resources" will be focused on the ranking of these words. Include the appropriate repetition of these keywords in title, highlighting the density of these keywords, external links to these keyword pages, and so on. However, in the planned words have not ranked, many people will find that the site has actually had some SEO traffic. and to analyze the flow will find that traffic is almost not the plan of these keywords brought, but a variety of strange long tail words. When the key words in the plan have a good ranking, depending on the site, some sites may be most of the flow by those hot keyword contributions, and some sites are not.

Then, in doing a website SEO keyword optimization, is the focus on doing hot keywords or do long tail keywords?

To see the problem, we need to look at the status of users using search engines.

Without too much data reference, you can recall the fact that we or others around us use the search engine, and we find that:

1, the user search when the keyword entered more and more long tail.

Users can learn from themselves. A person who has never used a search engine, lets him search a few times, and immediately knows how to find the information he wants. That is to enter a few key points of information to find the information you want. Although many beginners use search engines every year, but look at everyone's search history to know, the input of the keyword more and more long tail, do not have long tail words you are difficult to find what information. The search for the most popular words is not as big as everyone thought.

2, search engine results are far from the era of excess results.

The so-called "excessive search results," refers to what you search for words, there are a lot of information you want in the search results. And now the reality is: even if you enter a long tail of words to search, still can not find the information they want. Those rows in front of the page, may only be the page contains a user query one or two keywords are in the front, but not to find the content. But in fact, the user is looking for the information is there, but because many sites are either not SEO awareness, or follow the misleading SEO methods, did not highlight their content.

Read "Participle and index library" This article, should understand is: even if the keyword in the page only appeared once, search this keyword still have the opportunity to let this page appear in the search results. Suppose that when the user enters the long tail keyword has 4 words, your page All 4 words have, that theoretically, should be your this page line to the front is. But the status quo is that many of these pages are buried in deep places. Because search engine not only depends on your Web page is not the keyword, but also see where these words appear.

The websites that follow the misleading SEO methods have given some important positions to the words they chose beforehand, without the long tail words that the users searched for. Cause in these hot words they may compete but other advantages of the site, and those who should belong to their own traffic, and those in the important position of the long tail of the page to take away.

In a large and medium Web site, it is very unwise to put resources in favor of optimizing popular keywords. From the point of view of maximizing traffic, there is no doubt that the long tail keyword is to be noted.

The ease of operation is also different. It's hard to do the optimization of hot words. Like the beginning of a lot of seoer experience, in the end they will find that through hardships, there are most of the planned words do not have a good ranking. The optimization of long tail words is different. Do long tail words do not need any resources and do not need any skills, you just put the key points in the page to the important position on it. (Just note that this important position is more than title, meta, and H1.) So you have a good ranking in these keywords, can exactly match the user query keyword. Why not?

Say "How To learn SEO (three)" inside that description why to write that.

The 2nd requirement when Google guides you in the website quality Guide to write description is to include clearly labeled facts in the description.

Http://www.google.com/support/webmasters/bin/answer.py?hl=cn&answer=35264#1

Also cited is an example:

<meta name= "description" content= "Author: A.N. Author, illustration system Author: P. Picture, Category: Books, Price: $17.99, Pages: 784 page ">

This example is good because it writes out the key points of information. Does not write the popular keyword, it is only honestly to reflect the page content the long tail keyword lists here can. When the user is looking for information, they will find the content with a variety of completely unpredictable long tail keywords, so that they can immediately find this page. Like this Liezi, the user may only remember the author and the price of the book, then the user input the two information search, this page is easy to find users.

From a competitive level, the long tail keyword optimization is much easier than the popular keyword. Because a lot of people are going to grab the most popular words, you just pay attention to optimize the long tail, you do an action, traffic on the answer and rise. The example from 60,000 to 2.67 million mentioned in "How to optimize Baidu" is also successful in applying the long tail strategy. Optimize that site, then I only one person + two months of time, if the emphasis on optimization of hot words, to donkey to rise so much traffic.

Customer matching degree, flow quality, conversion rate, long tail keyword also do not know how much better than popular keywords. From the interests of the site, the site really need is not your favorite words ranking, but the final effect. For example, a Web page selling HP laptops, even if you are in the "notebook" This keyword ranked first, the final effect must be more than the keyword "HP notebook computer" ranked first effect good?

This SEO, but also to make SEO Department and website Operation department Perfect Integration. Be sure to believe that the site operations department out of the ordinary business needs to highlight the content, but also the search engine users need.

This strategy of optimizing long tail keyword will greatly help search engine to improve the comprehensiveness of retrieval information. If you say to search engines: I want to choose a number of popular keywords to do the ranking of these words, search engine will say: you this action is actually how much will be suspected of cheating, is in take some not your traffic. If you say: I want to use this optimization long tail keyword strategy to do SEO, search engine will say: Please, hurry up and do it. Or the reason mentioned above is that the search engine is not yet in the era of excess search results. Most people search for information in a few searches before they can find the information they need. website Long tail keyword optimization, can greatly improve this situation. In the past, if every 10 searches to find the required information, then after everyone's long tail optimization, it may only need 5 times to search on it. Saves the user time, enhances the search engine efficiency, the website also benefits.

Strictly speaking, not we have to choose what keyword to search engine where to get traffic, but search engine through our content to our related traffic.

A new station SEO traffic is a lot of long tail keyword contribution phenomenon, not individual or accidental phenomenon, but inevitable. A normal medium and large web site, long tail traffic must account for all the SEO flow of more than 90%. and small Web sites, but also long tail flow of large majority. Because there are so many words in the website, the combination of several words may bring traffic to the website. So this is a natural rule, so don't break the law and balance.

Should be to grasp the overall situation, as far as possible to the search engine to show your content. Try to get the search engine to include all the pages of the site, and then use your structure to highlight important parts of the content and then let the search engines choose. As for the user search words to reach your site, in fact, do not deliberately to manipulate, because you can never predict what users like, what words will be used to search.

In the "How To learn SEO (ii)" At the end, I said: Optimization of large Web sites, the resource-oriented optimization of hot keywords, will let you lose more than 50% you should have to get the flow. In fact, sometimes small sites are also not it?

Let us discard that traditional optimization method, focusing on the long tail, let the flow "free growth" bar.