Keyword Planning for tourism website analysis

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The tourism industry in Yunnan's network marketing is the most, the college entrance examination is over, summer vacation arrived, the tourist season came! Are you ready for a travel site? Today or on the tourism website optimization in Yunnan, Yunnan's tourism site can be described by a dime, open Baidu casually pick a few of the key words of Yunnan scenic spots, Search results are millions of, "Yunnan tourism" this keyword is exaggerated, all 10 pages are basically the domain name level of the collection results. The competition is very intense, the keyword optimization difficulty is bigger.

I randomly adjusted a few rankings good analysis, feeling in the keyword planning on a lot of do not in place site, the main mode of operation of these sites is to rely on a large number of high-quality links queued up, such a practice search engine as long as the algorithm slightly adjusted may lose rank. This is mainly about the planning of key words to talk about ideas.

1, determine the core keywords, long tail keywords

Have a lot of friends to choose the keyword work put in the last to do, this is wrong, should be in the construction of the site before the core keyword selected, the core keyword is the main page title in the keyword, and long tail keywords (appear in the Navigation channel page title keyword), If the site is good at the time to arrange keywords, the optimization effect will be greatly reduced. For example, "Lijiang Tourism, Dali tourism" these very commercial value, competitive words, if it is placed in the navigation appears, you can have a separate optimization to adjust: High-weighted URLs, targeted titile, keywords and description writing, the layout of the page and the arrangement of the anchor chain , or open a two-level domain name to the channel page as a Web site to operate the line. This effect is much better than reading the same page with the program.

2. Reasonable arrangement of key words

In the choice of good key words should be reasonable arrangement of keywords, I saw a lot of sites want to do all the keywords are placed on the homepage, such a stack of keywords is no effect, but also there will be the danger of search engine punishment. Core keywords should only appear in the Titile 2 times, and with some relatively important long tail keywords, such as "Yunnan Kunming Tourism Network | To help you plan the tourism of Yunnan VIP travel routes! This fluent sentence covers a number of keywords "Yunnan tourism, Kunming Tourism, Yunnan VIP tourism, Kunming VIP Tourism, Yunnan Tourism Line, Yunnan tourism network, etc.", now search engine is to pay attention to the user experience, has been very intelligent, do not deliberately for search engine precision to write the key words, Fluent and representative of a word to play the ranking effect is also very good. Like my Site www.ynsem.cn's homepage title contains important long tail keywords and core keywords.

3, Long tail keyword

Long tail keywords should be distributed in a channel page, a Level Two category page, a line page, a scenic spot, a travel notes, each add as new things should have a purpose to the long tail keyword arranged in, so the accumulation of your site long tail keyword to the flow is far higher than your core keywords, as long as the keyword is purposeful, The flow of traffic into the customer will be very high.