Keyword quality formula: Unpopular keywords-popular keywords

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China Industry Competition Intelligence Network, this site from the station has been my responsibility to optimize and operate, probably built a station to now have 7 months of time, after all aspects of the efforts, the website finally has a certain score, did so long feeling a lot of ideas, and today I just want to discuss with you about the quality of the keyword questions. In the end is the hot word quality or unpopular words high quality.

Baidu's bidding rankings, GG keyword optimization, the natural rankings of the major search engines, basically a site of 60%-70% of the traffic are from the search engine, from the "key words", so "keyword" has become the most concerned about the SEO, then in the end is the "hot keyword" high quality or " Unpopular keyword "high quality?" I have my own point of view on this issue, of course, these views are not imaginary, I also through a large number of data and facts to do the verification.

Most people think that the choice of keywords is definitely to choose the words to do high heat, the higher the better, because the word "heat" and the Netizen's "attention" is directly proportional to, of course, and "quality" in direct proportion. In fact, it is not, the result is not so.

China Industry Competition Intelligence Network (website of authoritative industry research) This station has been doing Baidu's bidding rankings, did a lot of words (the word number inconvenient to disclose) every day also has a very high amount of clicks. The most popular words, such as "Report", "Research Report", "Research Report", "feasibility Report" are clicked several times a day, in the first area of all the keywords, we say: "Hot keyword". But I counted about 3 months of Web site sales data, and I was surprised by the fact that there were only 10%-17% of them that were directly related to these hot words. So what are the other 83%-90% words? Unpopular keyword. " Perhaps people do not believe this data, then I analyze for you.

Let's make a hypothesis, for example, if you are a manufacturer of auto parts, you want to know the future of the car market and the current situation, then you need to buy the automobile market research Report and Market Analysis forecast report. So naturally you will go to Baidu (take Baidu to analyze, not only to Baidu search this report, perhaps you will start to search the "market research", and "survey report" These two words, but you can go to Baidu to try, the results of the search match you are looking for the automotive industry market research information is very little, Because market research can be a lot of industries in many areas, there is a big obstacle in finding the information you need. So, if so, what words do you search for? must be close to the car industry, such as "car market research Report" or "Auto Parts Market Research Report" You can also go to Baidu to try, the two words search results and you are looking for the information is very close, or even directly can see.

Well, now that we know the keywords, let's make a comparison:

Market Research User focus: 376

"Investigation Report" User focus: 1070

"Auto market research Report" User focus: 0

"Auto Parts Market Research Report" User concern: 0

Data contrast out, at a glance, the first two words are definitely "hot keyword", and then two are "unpopular keyword" then we go back to see your search keyword, is unpopular? or popular?

Therefore, a "hot word" of "heat" and "quality" is not proportional to a large extent, an "unpopular keyword" quality is definitely greater than a "hot keyword" quality.

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