Keyword ranking fluctuations constantly webmaster should be calm analysis of the reasons

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The most let the webmaster not calm things, in fact, is not the site included or snapshots of abnormal fluctuations, but the site keyword rankings appear a big fluctuation. Small make up before the website (add your website name) also once appeared unstable phenomenon, small make up also very flustered, but as long as we understand the reason, understand the key words instability reason, also can the right remedy to adjust.

The change of website weight

The rise of the whole station ranking phenomenon is common in the new station, after the evaluation period of the new station generally appears the overall ranking rise, the previous ranking of the keyword has also appeared in the rankings. Another time accumulation of the weight of the promotion is also an important reason, A5 Webmaster network SEO Diagnostic Team (http://www.yuehuai.com/seozhenduan/) through long-term data observation found: The whole station ranked change form is not what we think it is slow to appear, Instead, but to achieve a certain weight accumulation, the site suddenly the overall rise of the "leap" phenomenon. This in itself is not a very stable phenomenon, the weights and keywords of the wave point is the most closely related. Therefore, from this point of view, the whole station decline means that the site is down the right, need to check the cause and take remedial measures, otherwise the situation will deteriorate further.

Second, the Search engine algorithm adjustment

This is the majority of our webmaster General may think of one of the main reasons, whether Baidu or Google, may be at any time to adjust the ranking algorithm, this is the webmaster can not control the external factors, probably also we do the most helpless place to do optimization. Precisely because this is an uncontrollable factor, we should pay more attention to their adjustment. Combined with the recent 628 events in Baidu and the hindsight statement, the application of Google Penguin algorithm and the recent PR update performance, you can find that two major search engines are invariably a significant increase in the station optimization score, because of the interference caused by artificial external chain is difficult to analyze the site's user experience effect, the proportion of the external chain in the algorithm is reduced. The PR update in a lot of not do outside the chain construction site can also get better results, the recent test I also found that the article is not original to rob the chance of a small number of rankings.

Third, Baidu back to ranking

The ranking of general websites is "retracted" by search engines, common in the site of the false original and new station evaluation period, search engine in the page after the first to give its good rankings, especially Google, is generally a new station to be included to give a rough ranking, and then do a further step of data analysis to determine the quality of content, It usually takes a consumed time to determine the final result of the ranking. If in this period of comparison database found that there is a higher degree of similarity information, or calculated to find the page weight is not up to ranking standards, will consider the ranking. So there is no need to panic, this shows that the search engine concerned about your site, the site for the in-depth cautious assessment, through the search engine of this action, we can also detect the existence of the site itself, how to do more to win the goodwill of the search engine.

Four, the rankings have not been released

Page included but did not give rankings, is a lot of webmaster headaches. A5 Webmaster Network SEO Diagnostic Team think the reasons for the following:

1. Keyword settings are not accurate, search engine difficult to determine the content of the target keyword. To the keyword bold or add color, if the inner page keyword also can set the effect is better.

2. Content and site theme is not strong, publishing and the content of the site is not relevant to reduce the whole station relevance, such as medical websites published financial shares of information is obviously contrary to user experience.

3. The page has the instability factor, the search engine gives the examination period. In the content after the release of a short period of time to modify, or a sudden increase in a large number of outside the chain will be search engines as "unstable page" and not to give rankings. After the stability of various factors, the index can return to normal when the internal page snapshot is updated.

In the daily update more attention to the page ranking performance, according to the keyword ranking fluctuations more experience and adjust the optimization strategy in a timely manner, in order to have any problems in the site, there are alternative contingency plans. But I think the first adjustment must be our mentality oh, the mentality is not stable, how to rank stable. Xuzhou 52 Real Estate Network Www.52fdc.com original submission