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The birth of search engines, more convenient for everyone to surf the internet, and even online trade. In Chinese search engine, we use more basically Baidu, followed by Google Chinese.
Since the day the search engine was born, there has been a ranking problem, so the birth of the search engine optimization industry. When everyone found that through the search engine can be a huge flow of time, many people began to lose direction, will not be a good operation of the site, promote the site, but most of the energy is put in the search engine for optimization.
Remember the first time I ran the forum in 05, my energy is basically put on the building of the forum, because at that time I do not know what is called promotion, I only know that I want to do the forum is very beautiful, I want to do the forum is very attractive, can create a very good atmosphere of communication. Now is not the same, very few people can attach importance to the construction of the site, or that will spend most of the energy in the external construction of the site to promote. Although the search engine optimization can be very effective to bring high quality IP, this is a very important thing for the site, but this is definitely not the core work of the site, the site's core work is if the use of these IP, how to convert these IP into the purchase behavior (here the purchase behavior can be bought goods, Click on ads, leave customer information, etc.
Throughout the current Internet industry, as long as the success of the case, are based on the site itself strong strength. Whether it is the consumer mall, business-to-business E-commerce or information class, Portal class station, the success of such a site is not dependent on the site itself, the advantages of the product, if not the advantages of the service, these advantages of performance is to be able to retain customers, good use of IP. Whether it is such as customer prudential products such as the company or such as Sina portal site, their product design is very friendly, so the product design is aimed at the user, not the search engine.
So say keyword ranking is indeed the focus of the site, keyword ranking is the premise of the success of the site operation, but this is definitely not the key to the success of the site operation of the core!
Author: Zhangmengxiao Address: www.zhangmengxiao.com