Keyword ranking unstable solution

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A lot of stationmaster may have such a worry, the website keyword rank finally come up, but after two days have gone. I think the webmaster at this time began to be anxious, the boss will also be anxious with you. Today's bulletin network small make up with everyone to share keyword ranking unstable solution.

First, we need to know which sites are easy to filter out as Baidu updates.

The first category: Low weight, low credit, more common site errors.

The second type of content similar to spend High: there are many content pages have a lot of similarities, the site will be very good at the beginning of the collection, but in the Spider Index Library after screening, will be significantly reduced or even k.

The third type of chain of death: When the chain was filtered out to 0, not the quality of the chain is not high, but more than 80% of the chain is as yellow, garbage outside the chain, these high-quality external chain will be all ignored filtered out.

Here is an example: each page of the site has only one keyword content, but each page title appears a lot of keywords, which leads to a decentralized weight. Before the title of all keywords will be given rankings and weights, the latter based on the content of the judgment, will give a lot of keywords to filter, resulting in a decline in rankings.

In summary, since we know the cause of the instability of our website keyword rankings, we need to carry out the corresponding operation so that our site steadily improve the rankings, below and listen to the small series continue to share the site keyword ranking of the necessary operation of a steady increase.

①: Selecting the key words

For a keyword selection, we need to consider from a variety of aspects can not only from one aspect of the needs of our key words to decide. We can from the regional needs, keyword requirements, types of demand and other data analysis to get the most suitable for our website keywords.

Small series of friendship reminder:

> website title keywords do not stack duplication, to carefully modify, piling up the results of the keyword will be Baidu is considered cheating.

> keywords are not all to appear in the title.

②: The rise of the value of the page

Many enterprises here have a wrong way: Copy the content of the product specification as a page content, we do SEO to remember content to do to meet user needs (do not care to do is text or pictures)

So how do we do: We from the user's point of view to study what the user is most concerned about the product, users search the product most want to know what?

Below I take the quality, the performance aspect to give an example to explain:

Quality: We can use a variety of certification, such as the more authoritative things to prove the quality of our products are more reliable.

Performance: Do not copy product manual, users look at performance generally want to see product effects, do video better, the best high-definition and have a professional explanation, plus a little bit of text description, the quality of the page will be very high. We can introduce the basic data of the product, then compare the data of each product, finally explain why use our product, our product advantage is where.

In addition to join the page can not do as above, because the joining page needs to do product conversion.

3. Principle of the use of linked voting

Within the chain for the site is a very important factor, we do within the chain to consider phased, different stages of user needs are different we do the link must have value, and can appropriately add some factors to guide users to click, to achieve conversion.

Here I only emphasize the chain order: the order of the chain must be Home > column page > page, such a structure.

Summary: When we found that the site keyword ranking disappeared, we must not rush around to ask other people keyword rankings How to do? We might as well calm down to think about why the site keyword rankings fall, and then find out the impact factors and solve the problem. SEO is a cycle of gradual process, webmasters should avoid quick success.

Above is a small series of personal views, do not like to spray. Article Source: Bulletin Network www.banbaowang.com reproduced please indicate the source.