Keyword Rankings and site updates

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Whether the site needs to be updated frequently, I think there are several aspects to consider.

Do you really have new information for the customer

Do not update for updates, do you really have new information, new materials, new tricks to provide to customers? or to tell the search engine, my Web page has been updated. Some webmaster on the page here to change a few words, there to change a few words, no impact on users, I hope that the search engine feel that the Web page has been updated, grasping more diligent, such an update in fact, it is not meaningful.

Site Type

As Matt Cutts says, if your site is a blog, it's necessary to update it regularly, because blogging itself should be a dynamic journaling thing. A few years do not update, it is not a blog. So does the Web site for news classes. Search engines can determine the approximate type of site, or blog search, news search will not be able to do.

If it is a corporate web site, the product is indeed a few decades have not changed, or little change, so do not update or update very little, also may not.

Industry and competitors

Is your competitor's website constantly updated? Especially in front of those competitors. If most of the sites in front of the site include a blog forum and so often updated a lot of content, this is your industry's web site normal. If you want to compete with them in the rankings, it's best to adapt to the pattern.

Search engines for different industries, different types of websites, have established a large number of behavioral patterns. Your site conforms to this model and is usually advantageous. Not conforming to this pattern, it is possible to attract attention, give special treatment, and even manual review.

Keywords Competition degree

For some of the less competitive words, rarely updated web sites or one or two of very old blog posts, can achieve a better ranking. But if the keyword competition is very strong, rely on static website, often can not achieve the best results.

This highly competitive industry, everyone is adding content, add links, and resorted to various patterns to attract users and search engines. Your website has to be a part of it.

So in the final analysis, it depends on the specific situation. My site has not been updated for several years, the rankings are no change. But like me this station (www.e7458.com.cn) only 10 days did not update has been Baidu down right.

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