Keyword selection analysis

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Choosing the wrong keywords will put your efforts in vain. Conversely, once you've chosen the right keywords, you can get your site to soar.

So, spend a little more time and energy thinking about what keywords others like to use to search for you.

We have a client who has reached the top 10 in a large search engine, and he is very pleased with the surge in the number of visits to its website. But other customers also have a good ranking on search engines, but the amount of traffic is disappointing.

How could there be such a difference?

What you have to ask yourself is how to optimize your Web pages with exact keywords. Here are a few good keyword selection principles:

a). Put yourself in the visitor's perspective to see the problem;
B. Identify the keywords your competitor uses;
C. Try to make your key words short;

We also have a very useful filter keyword step:

1. List the most basic keywords for your site: 2. List several famous search engines and search by these keywords, and you can find lists of related websites; 3. Choose a similar business scope, the top of the site click to enter, to see what keywords they use, so you can draw a lot of keywords. Then the selection, combination, you must be able to choose the right keywords.

Note: It is best to choose a combination of phrases to enable you to achieve a good promotion effect, if you organize the whole trip to Australia, the following is a guest may search the phrase:

Australia Tours
Travel Agent Australia
Travel Agent Australia

But it's a waste of time if you want to get a 1th place in the word "travel."

First of all, a single word as a keyword, coverage is too large, ranking competition is unusually fierce. "Travel" searches on any search engine will produce thousands of results. Your Web page may be listed in the 10, but the possibility is very small, very small.

Second, a large number of pages are often easily discarded by a single word search. Most search engine users have come to realize that if you use a phrase or phrase instead of a single word search, they will get a more relevant search result. Statistical studies show that most people now search with phrases consisting of 2-3 words.

Third, the keywords of a single word do not get the target traffic, when people search "travel", they are not necessarily looking for travel to Australia, they may be more interested in other countries around the world. Even if you're in the top 10 of travel, you can't get anything out of this visitor. However, when some people search for "Australia tour", he or she is no doubt your potential customers, so you have to work hard to get the keywords on your site to get a good ranking.

When you're deciding on a keyword, try adding geographic details. That is the geographic area where your product or service applies.

The point of view of Network Marketing Handbook

Keyword analysis includes keyword selection and keyword query Two aspects of the content.

Keyword selection, you can follow the "clear categories and small categories, grasp the core and focus, improve the connotation and extension of" this principle. For example, Network Marketing manual website (tomx.com), can be identified large categories and small categories are network marketing and marketing resources, that is, in the network marketing categories under the marketing resources site; For such a website, to carry out network marketing, its core and key keywords respectively? There is no doubt that the core key word is Network marketing, key keywords put in Business Plan book, network Marketing consultant These two above, this and the nature of the website is inseparable; determined such a direction, we will be able to grasp the content and extension of the site keyword, respectively, determine the site planning, marketing tutorials, management books, Consulting training and other key words. Through this principle, we have identified the site's keywords, and can easily distinguish between the primary and secondary key words.

Query keyword ranking situation, can let you fully understand the keywords under the network marketing situation, know what their competitors are respectively. Under normal circumstances, as long as in Google and Baidu on the nature of the keyword ranking query, you can understand the key words of the basic network marketing situation. This for the selection of key words, but also plays an important reference role.

Keywords must be "relevant" and "often used"

What do we mean by "related"? For example, you have a marketing site, if someone in AltaVista search "alternative medicine" the keyword, found your site, so you can really get some traffic, but, these visits to you are not much use, "alternative medicine" such a keyword and your site's theme "irrelevant." If you want to go through the site Sales marketing products or services, then by searching for "alternative medicine" keyword to find your site visitors, we believe that very little will be interested in your products.

Of course, if you're just trying to improve your traffic, (like when you're selling ads on the site), it doesn't matter how much of your traffic is going to come along, so you can go and see how the keyword works. However, the use of keywords unrelated to your site to gain access is generally not very good, the search engine will therefore cancel your site. The original search engine exists, is to help people find the information needed on the Internet, if someone tries to disrupt the search engine order, then there may be chaos into porridge.

If you're looking for a "related" visit (as we would like to be), then you need to be more cautious about keyword selection. The amount of traffic involved means more sales and more repeat customers. Let's take a look at a site that describes the faucet in detail, and the owner of the site repeats the word "faucet" in its keywords by 100. This is good, isn't it? In fact, he made a lot of mistakes, not to the effect of the key words to maximize. (Do not mention too much repetition will be considered "garbage" by most search engines)

Here are some rules and methods that you can't ignore:

Use the plural form

If you use the plural form of keywords, then whether the query singular or plural form of visitors can find your site, so we should use "labeled faucets" to replace the "labeled Faucet."

Using a number of similar keywords, a single keyword can bring you some visitors, but not everyone will use the same words to query. Think more from the perspective of people who might be interested in your site, for example, in just that example, you should use such words as "plumbing", "Home Improvement", "Sinks", "kitchens", "bathrooms" and so on.

Using various variants

Not everyone will do what you think, use "labeled Faucet" to search, and many people may use "Water-faucet" or "Waterfaucet", maybe you think it looks stupid, but for others, maybe it means a lot. It doesn't seem very important in this case, does it? But what if you provide an IQ test on the site? It is wise to use "I.Q tests" and "IQ tests".

Use combination form

This has to do with saving space, and some engines only check the top 250 words in the list of meta keywords. In order to use the space of these 250 words more effectively, you can spell out two keyword phrases as one, for example, if the site that you just mentioned also provides bottled mineral water, they can substitute "bottled spring labeled Faucets" in the list instead of the individual "bottled Spring labeled "and" labeled Faucets ". That way, when someone queries the two phrases, it will pull up this page and save space, which will make room for other more keywords.

Using phrases

A recent study by a major search engine revealed that more than 65% of searches are done by searching for phrases rather than words.

No more than four key words per page

If you want to include more, it will reduce the relevance of all the keywords, each search engine will only see a part of your page. Here we can also know that the more pages of the site, your entire site can include more keywords. Now, take a moment to write the keywords that relate to your site. When you're done with a list, ask yourself: "What are the people who want to benefit from my site to be interested in?" Then add the conclusions you have drawn. Bring the completed list to your friends and colleagues and see what else they need to add.

You can also do an interesting quiz and ask others these questions without giving them your list. Ask as many people as you can, and then compare their lists, and the most common phrases or words that appear are likely to be the "most frequently used" keywords on search engines.