Keyword selection is the first step to the success of the site

Absrtact: Keyword choice is the first step of the website success, in fact, if we are not very understanding of the industry to do rankings, only from some long tail keyword mining tools and search engines to find some keywords. These keywords are all logical

Keyword selection is the first step to the success of the site, in fact, if we are not very understanding of the industry to do rankings, can only be from some long tail keyword mining tools and search engines to find some keywords. These keywords are some logical judgments, the value of how much we do not really know. Only when the keyword ranking comes up, we can understand the value of its key words through practice. In fact, in the establishment of the keyword Library, we have to establish two sets of keyword library, a set of keywords on the conversion rate of the site, we need to let customer service staff statistics which comes in the keyword is consulted, which keywords are volume, for this part of the key words we should increase efforts to promote.

Another set of keyword library is to dig new keywords, a Web site can not stop before, we also need to let the Web site traffic continues to grow. For example, an old site weight is good, you can do some more valuable long tail words, one can think that our site brings traffic, and secondly can improve our website to increase user experience. Generally this is by our SEO operators to complete, whenever some of the weight of the site after the keyword ranking. When we go to the statistical tools, we find that some of our websites do not do and users search for such keywords. This situation is the more the weight of the site, search engine related matching when your site will be more easily matched to.

Sometimes when I look at statistical tools, I often find some of the keywords I have never dreamed of, these keywords are very long and very targeted, generally like such a keyword conversion rate is extremely high. This type of keyword is our focus on the collection of the image, we collected in the future can be carefully laid out on our website, or to the third party platform, the content of careful layout, the previous user search such keywords came to our website is inadvertently inserted Willow shady. Our site can not have the layout of such content, may cause users to be disappointed, but this time we can specifically layout such content to retain users.

Of course, the use of statistical tools to collect keywords is only one of them, in fact, the best way is to ask users, because customers often come to our company. Our relationship with customers is also very good, so we can know the customer in the heart of the most real ideas. And this information than in the site collected more valuable, generally I will also ask the customer service staff on the Internet also with customers to play good dealings, generally ask users where to learn from our company. Search What kind of keyword came to our site, the two points after doing well, is for later we in the promotion time pointed out the direction, we can put more time on the matter of value. We have the best keyword to choose the most correct way to promote, I believe it will be more than those who rely on the feeling to find the key words, by feeling to find the promotion channel will be much better.

Site operation of the main key words to hit the main keyword ranking as the goal, and so on the target keyword rankings, which is the layout of long tail keywords, long tail keyword How to get, is to rely on your usual collection of statistics. Put these valuable long tail keyword layout good, our website came to the third stage, get rid of the search engine, at this time we need to do a lot of outbound promotion. Traffic can not be single to only from the search engine, we can use the Third-party platform to do the promotion, such as forums, micro-blog, know, ask, Wikipedia these are also need to use the keyword.

So it is significant that every website or every enterprise builds a thesaurus of keywords, whether the conversion rate or precision promotion, or later promotion and stability to enhance the weight of the site are extremely important things, the author is every day to see statistical tools, every day to see if you can find some new valuable keywords, Whenever you have the opportunity to discuss these issues with your clients and see if you can get something new. But I do not seem to have many people to do so today, I share these experiences and hope that we can gain something.