Keyword selection strategies and techniques

SEO work is around the product keywords, so the choice of key words on whether the whole SEO work can be effectively carried out; If the keyword selection is lack of rationality, may lead to the following: Keyword heat is not enough, very few people search for the key words, even if the keyword ranking higher, the introduction of the flow will not Keyword competition is fierce, SEO work is very difficult, spend a lot of time and energy but long time to achieve the desired goal, directly affect the content of the site

Keyword selection in the site planning phase should be taken into account, http://www.aliyun.com/zixun/aggregation/8982.html "> Site positioning, column settings, product industry characteristics, The selection of key words affecting the area of the target group

I. Basic principles for selecting keywords

1. Keyword can not be too broad, that is to say, try not to choose common keywords

As we all know, "mobile phone" this keyword daily search volume is huge, if you can get good rankings on this keyword can certainly introduce a good flow can improve the conversion rate of online sales, it is conceivable that this keyword competition will be very fierce, A mobile phone online sales shop is worth to fight for the word??

These common keywords, such as: "Tourism," "Advertising", "ticket" the number of competitors, you may have money to invest must get good rankings, but you also have to think that there will be a lot of people come up with more money to compete with you, perhaps eventually you will be very not cost-effective, or forget the general keywords it; Does bring in a little traffic, however, because the purpose of searching common keywords is not clear, so these traffic is not very strong target, and the user area may not be included in the established market scope, the conversion rate of their orders is also very low, in fact, cost more costs but did not get the corresponding return. Should be the region, brand and other factors are considered recently, such as: "Beijing mobile Phone", "Samsung mobile phones", such as keywords, such as the competitive pressure will be much smaller.

2. Keyword can not be "cold"

It's much easier to get a good ranking with "cold" keywords, but the introduction of the user will be small, do not use the company name for the main keywords, almost no one search your company name, even if you have a certain brand awareness, SEO purpose is to let people who do not know the company and products into customers.

3. Survey user's search habits

If you're going to buy a mobile phone, and you want to know what you're about to buy, what words will you use Google to search for information?

Web site designers, operators because too familiar with their products and industry characteristics, in the choice of keywords, it is easy to take for granted that some keywords are important is that users will certainly search, but the actual thing is: the user thinking way and business is not necessarily the same.

For example, some technical special words such as the specific models of some notebooks, ordinary customers may not know, and will not use it to search, but the people who sell products feel that these words are important, specific models may determine different prices.

So in the choice of keywords, should do a survey, such as asking friends, if you want to search for such products, they will use what words to search. Select the most searched number, the least competitive keywords;

The most efficient keywords are those that compete with the least number of pages and are searched most frequently by the user. Some keywords are likely to compete with a lot of web pages, so that the cost of efficiency is very low, a lot of money to spend a lot of energy to line up to the front, but the actual search in the word is not a lot of people.

So you should do a detailed survey to list the most effective key words after combining the two.

4. Keywords and site content is closely related to the content of the site reflects the product keywords

Two. Keyword selection strategy and specific methods

(i). List the intended keywords and a large number of extended keywords

Keyword selection is a strategic work, the result of a rough value of its processing to go through a list to select the process: