Keyword strategy determines the success of search engine marketing

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"工欲善其事 Prerequisite!", the first step in the construction of the hospital website: Analyze the patient's behavior and use various channels to get the right keywords. The key word is not by the website administrator or stationmaster to decide, but by Netizen to decide. Through the search of netizens, find out what kind of words you need to find what they want, then these words are called keywords. Do not think that they use a very professional, very official, very normative words, is a good keyword. All you think about is how many people use these words. Therefore, to understand the patient's search habits, for the hospital patients customized search information and search, is a hospital website search engine marketing success of a realm.

Good keyword strategy can greatly reduce marketing costs

In the bidding rankings, choosing the right keywords helps to reduce the number of invalid clicks and greatly improve the user search quality. When determining search keywords, you should take into account the hospital's industry and position in the industry, so as to know which keywords bring you the highest click-through, which keywords bring you the highest ROI. The two are very likely to be different, often, some are not hot, the price is not high, but the high relevance of the keyword investment returns the highest, because the visitor is looking for something very specific, very clear, that the visitor has a real demand. such as the Hot keyword "painless people", Baidu bidding price is very high, this time we can expand the keyword "painless people how much money" "Painless people's attention," and so on, these keywords Baidu bidding relatively cheap, this can greatly save the marketing costs.

Good keyword strategies to make your site better ranked

Keywords have the weight of the point, the competition is small, the number of Web pages index fewer keywords easier to line up to the front. For search engines, is divided according to the level, the page weight of higher web pages have the keyword, ranking priority mechanism. The use of high weight of the Web page to push the high competitiveness of the key words are easier to get better rankings, with the low weight of the Web page to push the low competitiveness of the key words, reasonable use of the site's weight resources.

It is necessary for the hospital to dig deep words

General Hospital sites are inevitable to do some of the disease-related topics or columns, these disease topics involved in a very wide range, so in the core keywords on the expansion of the continuous analysis of user search behavior. It is necessary to analyze and excavate the key words on the basis of expansion. such as: "The flow of people" can be extended "the best time of people" "What to eat after the crowd" "after how long to menstruation," such as these are after the patient after the operation of patients more concerned about the topic. These keywords are to seize the user's common search habits.

Good keyword strategy can promote brand core competitiveness

Brand building is a continuous process, the establishment of the brand is a long-term time effect. Through the analysis of key words, constantly strengthen the hospital brand in the eyes of the user's impression; set up keyword thesaurus, constantly monitor the brand negative news, deal with the hospital brand Network crisis PR, and then more effective integration of marketing, maintenance and mold brand.

Finally: The hospital may have the selective Construction website content, especially the site article renewal, these articles from where to come? Mainly according to grasp the user's commonly used search habits, these can be through the site background statistics and search engines to make articles updated content, improve the site to visit the accuracy of the crowd, greatly improve the conversion rate of the site. At the same time save labor costs, avoid a lot of hard work.

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