Keyword Strategy keyword selection

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This article is to promote learning research results, welcome reprint, reprint please specify! website optimization, keyword choice is particularly important, we must carefully consider, find comprehensive keywords!

1. Give as many associated words as possible by association

In considering the keyword, in addition to find out the theme of the site directly, but also through association, find the relevant words.

2. From the user point of view to provide suitable for the public to address the word

In the consideration of key words, to do more research, so that the keyword in line with most people's terminology habits, such as in the Postgraduate exam consulting website, the use of "research" or "postgraduate" is more in line with the general language habits, it is necessary to weigh carefully.

3. To give a word with certain professional terms

Sometimes, in addition to the general vocabulary, but also with the keyword-related product characteristics, give the product close contact with the specialized terminology.

4. Do not use the meaning of the keyword too extensive

In order to accurately find the information needed, search users tend to use specific words and combinations to seek information, rather than using those large and extensive concepts. In addition, the use of the meaning of too much keywords, also means that your site to compete with more Web site rankings, it is difficult to win.

5. Well-known enterprises use their own brand to do the keyword

If you are a well-known enterprise, do not forget to use the company name or product brand name in the keyword.

6. Use of geographical location

Geographical location is particularly important for sites that serve the local area, and if your site is predominantly local, add a region name to the keyword combination.

7. Control the number of keywords

A Web page in the keyword not more than 5, and then all the content of these core keywords to expand, to ensure that the keyword density is reasonable. Search engines also think the homepage theme is clear.

This article is supplied by www.topxuexi.com Webmaster.