Keyword technology and keyword strategy analysis based on SEO

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Keyword Technical analysis and selection is one of the most important SEO work. First of all, to determine the site's main keywords, generally around 5; then, for these keywords to optimize, including keyword density, relevance, highlighting, and so on. Website Optimization First step is to analyze the key words, is the target positioning is what, facing the crowd is what? but also can not choose a particularly popular words, should be reasonable choice of some target keywords and long tail keywords. Keyword strategy is required in the article towel frequently mentions keywords; There are keywords in the URL, that is, directory name, the file name can be put on some keywords; the link text in the page export link contains keywords; the image alt tag can be put into the keyword; the whole article contains keywords, but it's best to put people in the first sentence of a paragraph; in Meta tags put keywords. It is advisable to have the keyword density between 5% and 20%.

The general steps used by the keyword strategy are:

I. Need to identify key keywords

That is, the main keyword is called the target keyword, which word or two words can most accurately describe the content of the site, which Word users search the most times, which Word has the most marketing value. To determine the target keyword, you need to first understand the industry profile, the Industry keyword summary, and then the competitive analysis of keywords, keyword development planning and flow forecasts, and finally determine the target keywords.

Second, long tail keyword determination

Core keyword definition of the extension, that is, the so-called long tail keywords (long tail words), such as the target keyword alias, after the target keyword combination, etc., the target keyword auxiliary.

Third, competitor analysis, study competitor's key words.

Analysis of the ranking of the dominant competitor's Web page, they are using what keywords, they are how to place keywords and so on. A good competitor's website is sometimes the best keyword advisor. In the same industry generally effective keyword is relatively fixed, you can refer to the competitor's website keyword production list for analysis, the final form of their own keywords.

Four, do the layout of keywords.

Keywords can be from top to bottom, from left to right, should be everywhere.

SEO is a Web site in Baidu,coogle,yahoo and other search engines to get a better ranking so as to win more potential customers online marketing methods. It is also a way of search engine marketing. SEO strategy is a kind of create or combine various resources, the SEO effect to play to the greatest means, le you think that and based on SEO keyword technology and keyword strategy analysis is one of the most important job SEO

. (Source: le you think ningbo seo, Ningbo website Optimization blog http://www.nbseo.cc/archives/1920)