Keywords expansion and selection--seo optimization starting here

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The old rules, before the beginning, we first think about why to do keyword expansion and screening?

Perhaps you will say, in SE, the user is through the keyword search to enter the site, very good.

But keep in mind the words of the 129th verse: Go deeper and you will get more. You definitely want more, so let's go a little deeper.

Users through SE, nothing more than to get the information they want. And these simple keywords, just as a carrier appear, they carry the user clear or vague intent. The user wants to get what they want, or what it is related to (pay attention to the word associated).

OK, the first question is answered, let's see what we got from this.

1, the website wants to visit must decorate some user will search the keyword;

2, the content of the Web page must be around the key words to write;

3, in around a certain intent of the keyword page, it is best to decorate some related pages.

Okay, well, for the purpose, let's look at the details of what to do and what needs to be done to make it easier for later service.

1, find the key word seed bank

The way to find the SEED keyword is very simple, know what the other side is what the need to achieve through the site what kind of.

The way to find the seed keyword is complicated, if you are a seoer of party A, you need to be based on a complete understanding of the product; If you are party B, you need to ask the customer a big question and search, and you may also encounter this situation, the customer needs to be under your guidance to say the answer you want.

All right, start inducing.

A. What do companies do?

B. What are the products and functions of the company?

C. User groups for these products?

D. Are these products novel and are there substitutes?

E. What professional knowledge can people ask when they understand or search for these products?

After this round of bombing, you have wood to get the answer you want?

2, Keyword expansion channels

With the seeds, start the keyword expansion.

Key words to expand the natural and easy to use tools, such as Golden, Fly da, Google Adwords, Baidu WWW2 bidding backstage are a good choice.

In addition, search engine drop-down menu, search results page related search, the use of traffic statistics tools in the search terms, can be a full range of use.

3, keyword Screening and classification

About here, I'd like to spit two points first:

1, do not blindly believe that Baidu's daily search volume. For specific reasons, please look in the previous article;

2, you chose this batch of words, then to flow can not be very accurate is this batch of words, must be a bunch of related vocabulary.

If you have fewer keywords, then manually filter it, remove and the site is not related to the theme of the word, based on the meaning of the keyword classification.

If you have more keywords, then you may try to use the program to achieve. Here's a thought for you (a recent plan to try it yourself):

First to get a word of the system (site free, open source or more), to these keywords word processing, we say after the word after the result of a word element.

Then a TF algorithm, which makes a set of these word elements, calculates the TF and IDF of the individual word elements, and then filters out which keywords are important and which ones need to be removed.

Of course, with these word elements, we can also use it as a filter to do a good job of classifying keywords (here, think about those indexes in the search engine).

4, the key words in the website embodiment

By categorizing these keywords, you need to incorporate them into your site. As for the embodiment of the way, we have to start from the user's search intention.

In general, user searches are for the following three purposes.

From the above we can simply learn that navigation search that corresponds to brand words, trade-type search will correspond to products and product use of keywords, such as information-type search will correspond to some common q&a and other words (details can be clicked on M total search intention and keywords to expand the blog).

Feedback to the website construction, navigation search that corresponds to the home page and brand column, transactional search that corresponds to product classification, product page, information search that corresponds to the knowledge base, the common knowledge of questions and answers.

Summary：

When it comes to this, it should be over. Well, let's add a few points here.

1, on the third step of the participle, in fact, there are other important significance, for example, when the site needs to be linked to each other through the internal chain, these word elements are good intermediaries, if you want to do a small site search, these word elements will be inverted index files in the primary keys.

2, about the key words, to recommend a few good articles, please click the link to the night of the Great God's blog to see the key words Analysis tutorial.

Finish the call.

In addition to labeling, "SEO scientific Beauty" in the article are rude original;

Reprint please indicate the link address http://www.seosos.cn/seo-tips/keywords-selection.html.