Keywords for Web site research Why research keywords

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First, make sure the target keyword is searched

Website Core keywords can not take for granted, must go through keyword research to ensure that the keyword does have internet users in search, no one to search the words without any value. No concept of SEO people decide the target keyword will often first think of the site name, but when the site is not well-known, no users will search the name of the site, site names such as not shouting common name, often no one search.

Many times when you use the industry's most common name, also not necessarily have enough real search times, the most typical is "SEO" the word itself, Baidu Index shows that SEO is searched every day more than two thousand or three thousand times, first of all, this and many other real users in search of the word relative, already belong to the lower, second, Search SEO is a lot of people are war in the research record SEO this word ranking new trends, not interested in SEO services.

To determine the appropriate keywords, the first thing to do is to confirm that the number of users search to reach a certain number of levels, in this regard to make the wrong direction, the image of the site will be disastrous.

Second, reduce the difficulty of optimization

Finding a search for two keywords doesn't mean you have to target the hottest, most searched words. Although the search for "movies", "TV series", "Anime", "sports" and other words of the user a lot, but for personal webmaster, to these words to do the home page, the difficulty is very high, can receive no strong resources, manpower support, don't think about. Do keyword research is to find many times, at the same time not too difficult keywords, site optimization can be in a certain budget time to achieve better results.

Iii. Discovering new opportunities

Everyone has limitations in their thinking, and people who develop and sell specific products can easily be confined to their own and the most commonly used vocabulary. And users have ever-changing, Internet experience is different, they will search all kinds of words we can not imagine.

It is also interesting to query the keyword extensions provided by search engines, or to analyze web traffic. My personal experience is that the use of Keyword tool recommendations, mining related keywords, it is easy to pass a few hours, can see too much of their own do not go to search the vocabulary, but there are real users in search. In this process, often found that there are common or clear words, to integrate these keywords into the site, or even add columns, is to discover new opportunities, expand the source of content one of the best ways.