Keywords How to choose positioning? The new stationmaster must know

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The key words are the same as the ordinary market products, also has the competition degree size, the competition degree is bigger, explained this word optimization difficulty also is bigger, like I search "the movie ticket reservation" This word, collects the result to be 8.71 million, indicated that the competition degree may also calculate, this kind of word if optimizes good, It will take about three months to reach the home page. And not the same industry keyword will be different, the general hot industry keyword competition will be relatively large, when the webmaster in the home page keyword, it is best to choose a target keyword, a core keyword plus two or so long tail words. Long tail word is also a core keyword or target keywords to expand out, such as "movie Ticket" is a core keyword.

Judging the competitive degree of the word according to the inclusion

Keyword page of the inclusion of the case directly determine the difficulty of the word size, the greater the more difficult, generally included in 5 million words can be judged as normal, more than 5 million of the medium, more than 20 million of the difficulty is relatively large.

Number of bid advertisements

Search results have ads (promotional links) itself to indicate that the keyword is very valuable, there are generally two to three ads can indicate a higher degree of competition, in order to search results for the basis of the competitive strength to upgrade a level.

View the degree of competition based on the site

Look at the first 10 sites one by one, see its weight, included, build station time and domain name is the main domain name or two level domain name, if found that the first page has a relatively weak site, then squeeze into the home page is still very possible, seize each other's weaknesses, enhance their own advantages.

Baidu Index

Today's SEO, the keyword alone index judge has not been realistic, the word of the hot industry, even if Baidu index dozens of, competition is also very large, contrary to the unpopular industry, the index of high competition is not necessarily high. On average, no matter what industry, index 200 is more appropriate, in high terms relatively difficult.

Keywords with timeliness

If you find that a word in the future will have a large scale of people's attention, then you can optimize the word in advance, so that the word before the heat in front of the first line, so that the opportunity to seize the initiative. And often after the heat past, the relative competitiveness will gradually decline.

Today's SEO, not just by digital analysis, but need to be aware of everything around and experience, if you are a novice, then believe that the problem for you, will soon be resolved, you need to do is to do more practice. The above content is provided by the pull movie (www.komovie.cn), reprint please indicate the address.