Keywords Mining tips for website promotion

In the website promotion, a website cannot be separated from the keyword, everybody knows, in the search engine we are through the input keyword to retrieve the information, thus enters your website. So, as its name shows, keywords are really critical. In the promotion of the site, we have to reasonably mining keywords, but in the optimization of keywords is not an easy thing to consider many factors.

As a webmaster friends, often blindly choose the keyword, eventually led to http://www.aliyun.com/zixun/aggregation/8612.html "> site ranking is very poor, the author here to recommend webmaster Select keywords should pay attention to, Keywords are related to your site content, the combination of words between the arrangement, whether to meet the requirements of search tools, as far as possible to avoid the use of popular keywords. So in the choice of the right keywords to the next hard time.

Webmaster in the selection of key words of the basic principles:

1, to ensure that keywords meet the content of the website: when the user through the search engine input keywords to find information, to your site, then he hopes to be able to find in your site with the keyword content, if your site and keywords do not match, then will lose users, customers are the same, but also will bring negative impact;

2, to ensure that the keyword can not be too broad: In search engines, the number of searches per day to hundreds of millions, but the keyword is too broad, can not bring the conversion rate of the site. For example, a sales cell phone site, the use of "mall", "digital" and other such general keywords, as long as you put the money, will inevitably bring more traffic, you think about it, so can give your site how much conversion rate?

3, to ensure that the keyword competition can not be too intense, but not too "cold": competitive, we can not optimize the SEO rankings, but for too cold keyword, although can quickly improve the rankings, but for the poor flow is less, in the choice of keywords must be moderate, reasonable choice of competition is low, Can bring good results to the website;

4, to ensure that the number of keywords, can not be too much: too much will result in keyword piling, will be search engines as cheating, affect the site rankings, and even have been the risk of K station. To avoid this phenomenon, we should control the key words between 3%-8%

Second, keyword selection strategy and specific methods:

1, list the content of the website keyword:

A good site keywords are selected through fine selection, through optimization, and finally get a good ranking, we should find more consistent with the content of the site keywords;

①, through the friends around the consultation, they are usually what is the key words to find information;

②, looking for their own industry website, to see what keywords they use;

③, observe the same industry competition website, record they are what keyword as the main, as a reference;

④, based on search engine to provide keyword selection tool to generate extended keywords.

2. Analyze the competitive degree of keywords

Our goal is to find a relatively high degree of competition in small search keywords, to achieve the highest efficiency; the key word competition degree has the following two measures:

①, search results The top-right corner lists the total number of related pages returned by a keyword.

This number roughly reflects the number of pages associated with this keyword, and these pages are your competitors.

②, the keyword in some search engines to provide the ranking of the top three ads in the price of the cost.

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