King Group won 1 billion yuan credit support by Citic Bank, the main user Donkey Mother tourism Network development

The combination of tourism and electricity quotient, to realize the "tourism finance" product line and offline interaction, is to provide new impetus for the development and growth of tourism. 8th, the Jing-Lan International tourism Operation Group and CITIC Bank Shanghai Branch signed a strategic cooperation agreement, King Group won the Citic Bank 1 billion yuan credit support, mainly for its own Donkey Mother Tourism network development.

Xiaoping, president of CITIC Bank's Shanghai branch, said that as one of the core industries of modern service industry, tourism has become a key concern of Citic Bank. King Group's "Donkey Mother" Tourism network only spent 5 years, then become the largest E-commerce site, the domestic leading self-service travel products information and booking platform. The two sides will actively develop "tourism finance" products, to achieve "tourism finance" online and offline organic combination, so that tourists really feel the financial for tourism brought convenience and efficiency.

King Group chairman, Donkey Mother founder Hong Qinghua introduced, King Domain Group and Donkey Mother Travel Network received 1 billion Yuan Grant letter, of which 500 million yuan will be used for scenic spot ticket business market expansion, 300 million yuan for wireless business research and development operations, 200 million yuan for the unique offline business.

Hong Qinghua said that the mother donkey from OTA (Electric business platform) to the MTA (mobile Electric business Platform) change, at the same time, the landscape group will move upstream to the scenic resources, from the source to pry the tourism industry chain, in-depth wisdom of the construction of scenic areas, committed to the "one-stop" tourism industry chain service platform for the continuous development and improvement.

Industry analysis, financial institutions continue to optimistic about tourism consumption, reflecting the broad development prospects of tourism industry. It can be foreseen that the 2014 China OTA (online tourism) in the booming period of competition will also be more intense, the major online tourism companies are riveting the strength of armament, strengthen the core products and wireless market strategic layout.