King has become the biggest player on Facebook platform

July 3 News, a monthly active user, on the Facebook platform King has become the biggest game maker.

According to AppData data, King currently has a monthly active user of 150.2 million, and Zynga has 149.9 million. If Zynga cannot find a way to restore growth, it may not be able to return to the first place.

King has hired JPMorgan, Credit Suisse and Bank of America as underwriters to prepare for the IPO. Zynga has just replaced its CEO, handing the company to former Microsoft Interactive Entertainment director Mattrick (Mattrick).

Through a series of popular games, such as "FarmVille", Zynga has occupied the first place of the Facebook game for many years. It is also the most successful third party company on Facebook. But since the late 2011 IPO, it has not been able to replicate past successes, and it is difficult to move forward in the mobile arena.

In the same period, King of England grew rapidly and became profitable since 2005. In March 2012, King had fewer than 20 million independent users. When it was founded in 2003, half of King's users came from mobile.

King started his casual games and took 2011 years to get into the Facebook platform. In general, King will test the new game in his own king.com, and only the most successful games will be transferred to other platforms, such as Facebook.

King is also good at Cross-platform games to succeed at the same time on the mobile and desktop side, and that's exactly what Zynga does well enough.