King of the Three cities: Youngor was accused of high house price pushing hands

3 years ago July 9, Youngor (600177.　　SH Property flagship Ningbo Youngor Real Estate Co., Ltd. High-profile debut in Hangzhou, after 90 rounds of bidding, to 1.476 billion yuan high price of Hangzhou business school plots, 15712 yuan/square meters of floor prices, the achievement of the "Hangzhou King" Laurel. 3 years later, the site called "Imperial Lake" project, will be 34,000 yuan/square meters of the average price opening.　　What face the project of the king will appear in Hangzhou, whether Youngor can gain a firm foothold in Hangzhou, and become a major focus of public and real estate industry in Hangzhou. Because no project delivery, Youngor in Hangzhou is still a recruit.　　And in its stronghold of Ningbo, Zhejiang, Youngor is already a real estate brother. Across the clothing, real estate, investment 3 major areas of Youngor, Ningbo is the undisputed largest private enterprises, 2009 sales revenue reached 27.4 billion yuan (of which the real estate sales income of 7.7 billion yuan). According to the industry, Youngor in Ningbo, far more than the Greentown in Hangzhou's status and influence.　　In the civil society, some people jokingly called Youngor "two government" in Ningbo, and even the media regarded Youngor as "the owner of Ningbo". Li Rucheng, the head of the Youngor, is Ningbo's one by one consecutive three-term NPC deputies.　　Li Rucheng born Poor, his only daughter, named Li Hanxiang.　　But 2007, has always been low-key Li Rucheng, suddenly "with 10 billion to find the land" of the heroic momentum, in Hangzhou, Ningbo and other place crazy to take the land, successively won several emperors Laurel. The fierce king of the Land before July 2007, in the eyes of Hangzhou people, Youngor is just a clothing business.　　But after July 9, Hangzhou people began to be impressed with Youngor.　　On that day, with "very advantageous geographical location" known as the original Hangzhou business school plot filming, said Greentown, Vanke and other well-known developers are eager to win this piece of "Out-of-print treasure."　　But after 90 rounds of written bidding, the first appearance of Hangzhou, Ningbo Youngor real Estate blockbuster, to 1.476 billion yuan for the plot, the price is more than 2.5 times times the bid price. 15712 yuan/square meters of floor prices, creating a "flour than bread" myth. At that time, Hangzhou Business School near the real estate Indus apartments in the average price of 15,000 yuan/square meters. It is reported that Youngor picked the king of Hangzhou on the same day, the price of nearby properties soared overnight thousands of yuan.　　Youngor was referred to as "triggering the 2007 Hangzhou property market as a whole rally" to become "July after the irrational rise in prices of Hangzhou culprit." Since then, Hangzhou netizens have called for a boycott of Youngor. In addition to calling for the purchase of Youngor's property, even Youngor clothing has begun to resist. "A few days ago bought a suit, if the past, certainly first look at the Youngor, but this time Youngor's shop did not go in to see, but also for the collapse of Youngor to do my humble power."　　A netizen in the saliva Hangzhou online message. After winning the "Land King" plot in Hangzhou, Youngor is still imposing as a rainbow. Two months after the September 29, 2007, Youngor spent 1.28 billion yuan, takeTwo plots of No. 50th and 51st, No. 51st plots after 41 rounds of fierce bidding. Since then, Youngor to the total price of 845 million yuan to the Hangzhou left the 53rd plot (that is, Xixi Snow Project), floor price of about 10779 yuan/square meters. In just a few months, Youngor smashed 3.6 billion yuan in the Hangzhou land market and won 293.8 acres of residential space.　　And this time from Youngor into real estate, has been 15 years. In Ningbo, Youngor is called the originator of high-end real estate development.　　According to Youngor's own statement, Youngor property has been awarded for many years in Zhejiang Province, three real estate enterprises, ranked in the forefront of Chinese real estate enterprises. The creation of the costume of Youngor, founded in 1992, Ningbo Youngor Home, began to cooperate with the State welfare housing policy for real estate development. 1998 years later, Youngor property by virtue of various advantages in Ningbo, began to expand in the real estate industry, has developed a South Horizons garden, Donghai Garden, East Lake Garden, Changhe Beverly, urban Forest and a series of large-scale residential projects.　　Youngor developed the "Sea View Garden", has long been known as Ningbo high-end residential No.1, the current price has reached nearly 50,000 yuan/square meters.　　After consolidating the eldest position in Ningbo, 2002, Youngor Real estate began to walk out of Ningbo, the implementation of the Yangtze River Delta development Strategy, the same year into the neighboring Taizhou market, for the future expansion of the big warm-up. April 21, 2004, Youngor Real Estate in Suzhou, one shot under the Suzhou Industrial Park Lake East 03, 04, 53 plots, the total price of 1.413 billion yuan, shocked Suzhou property circle. This is the first king of the land that Youngor has won in a different place.　　The project cost price of more than 6000 yuan/square meters, and the same period of Suzhou Lake East house prices in 5000 yuan/square meters hovering around.　　July 2007, Youngor Real estate into Hangzhou, to become "the king of Hangzhou."　　February 2008, Youngor Home property returned to Ningbo, with a total price of 979.7 million yuan to win the northern suburbs of Ningbo, a plot, 13100 yuan per square metre of floor price, set the price of Ningbo land listing sold the most, Ningbo new "King" announced the birth. Ningbo, Suzhou, Hangzhou, Youngor with capital advantages, the king, invincible.　　But behind its exploits, the public's responsibility for the madness of al-Gore's bid to push up prices in disguise has been widespread.　　And on different occasions, Youngor related people are blunt, the above Suzhou Lake East massif, Hangzhou Business School block and Ningbo North Suburbs road plots, are "pat expensive." "(Suzhou Lake East) that three pieces of land is really a little high, the normal price should be 1 billion, the price is a full 40% high."　　"Many years later, the director of Youngor, Suzhou Youngor Fu Gong Investment Co., Ltd. General manager Li Cong this reflection.　　Equity investment in the strength of long-term deep in Ningbo real estate market Youngor, the reason to dare in Suzhou, Hangzhou repeatedly high price to take, emboldened on the one hand from its real estate development in Ningbo success, on the other hand, from its equity investment created by the capital strength. In Zhejiang's real estate developers, halfwayMonks of the Youngor, some similar to the diversified development of the new lake in the treasure. But even the new lake in the treasure, after the merger of the new lake, but also the real estate development, as the first main business. and Youngor still maintain the clothing, real estate, equity investment three driving strategy, and equity investment and real estate sector in the share of listed companies, there are more and more high trend.　　As on both sides of a coin, the doubters call Li Rucheng a "China Buffett". In July 2007, when Youngor won the King's project in Hangzhou, the Chinese stock market was booming. On July 19, the Bank of Ningbo listed, Youngor held its 179 million shares, the highest market value has reached 5.7 billion yuan. Relative to this market value, the cost of its shares, almost negligible.　　Citic Securities, which took a 320 million-dollar stake in 1999, also brought more than 10 times times earnings to Youngor. 2007, it is Li Rucheng on the wine table of a joke-"with 10 billion to find the land", the success of the Youngor real estate upstart declaration. It was even predicted that Youngor would become a regional real-estate leader in the Yangtze River delta.　　But since then, Youngor will be the center of the equity investment, such as 2009 years to spend billions of yuan, participated in 9 listed companies targeted additional, and holding PE investment and other investment projects 8, it can be seen that Youngor is not on the real estate on the full throttle. Even so, Youngor is still a warrior in the real estate market. 2009, Youngor to 6.49 billion yuan price, in Ningbo and other land to buy 6 plots, new land area of 625,000 square meters.　　In that year, its real estate sales amount, also reached 7.7 billion yuan, in Zhejiang ranked in the top three list. "Don't just think of Youngor as a clothing business. In a few decades, it is possible to build satellites.　　"As the overall strength of Youngor has increased, the Li Rucheng, who has always been low-key, has spoken so." And Ningbo, Hangzhou, Suzhou Three hot real estate market, step-by-step to push the rise of Youngor in the real estate market.　　Although the top echelons of the Youngor are also worried about a range of high prices, in the future, even the "King Price" at the time is mediocre. Hangzhou Business School Plots, 15,700 yuan/square meters of floor prices, compared to today's 34,000 yuan/square meters of the price, is not high.　　And 34,000 yuan, or the market after the adjustment of the opening price.　　Pushing up prices in the real estate industry, as Hangzhou created a green house, Youngor's rise in the real estate market can not be separated from Ningbo, especially the headquarters of Youngor Ningbo Yinzhou District support. According to the latest published data, the first half of this year, Ningbo Yinzhou District to achieve 101 revenue. 200 million yuan, become Zhejiang province only half a year revenue broken tens of billions of county (city) district.　　According to the local people of Yinzhou, Yinzhou mainly "live by selling land." "In Ningbo, Haishu and Jiangdong have nothing to do, jiangbei supporting facilities do not go, real estate development depends on Yinzhou." "A local property sector Personage told The Times weekly reporter. In his opinion, it is Youngor opened the Money Lake ERA in Ningbo (Qian Lake is located in Yinzhou District).　　The majority of Youngor's properties are concentrated in Yinzhou district. The relationship between Youngor and Yinzhou District and Ningbo municipal government is undoubtedly very close.　　March 19, 2008, Yinzhou News Network has been to "Li Rucheng from Beijing to return to Yinzhou, City, district leaders to meet the airport" as the title, reported Li Rucheng opened the national "two sessions" back to Ningbo "grand pomp." Land prices push up prices, and property prices help push up land prices.　　It is in this cycle, the second-tier city of Ningbo, has a first-tier city housing prices.　　In Xiamen, "Livable City," the latest release of the "July 2010 China City Price List", Hangzhou to 25840 yuan/square meters of house prices ranked first, Ningbo to 13438 yuan/square meters ranked seventh, in both sides of the public view, this is inseparable from Youngor's "credit".　　2009, Ningbo land transfer gold 48.8 billion yuan, up 617% year-on-year, in Hangzhou, Shanghai, Beijing, Tianjin, Guangzhou, after the sixth place in the country.　　Zhejiang Private Enterprises hundred 60% involved in real estate, a symbol of Zhejiang private enterprises comprehensive strength of the "2009 Zhejiang Province Private Enterprises Hundred list" released, and according to incomplete statistics, the list of 100 housing enterprises at least 64 of the real estate sector. Most of these enterprises are based on traditional manufacturing industry, "take into account" the development of real estate. In addition to Youngor, as Zhejiang famous hundred-strong champion, Wahaha and real estate seems to have little to do with.　　But on June 18, at a Henan-Zhejiang investment and Cooperation Fair, the Chairman of the Wahaha Group announced a high-profile announcement into commercial property, and said that in 5 years to build 100 shopping malls, and Shangqiu will be his first commercial real estate pilot. The real estate is the hundred strong list runner-up one of the main industries, its only a real estate company Shun FA Heng Industry Co., Ltd. in Hangzhou, to elegant Qiantang, elegant yuefu and the United States home and other properties for the Hangzhou public well-known. According to the previous disclosure of the annual report, Shun FA Heng Industry 2009 to achieve commercial housing contract sales area of 331,700 square meters, the contract sales amount of 4.461 billion yuan, the year-on-year growth of 236.31% and 315.19%.　　2009 million to the group operating income of 51.48 billion yuan, which can be estimated real estate in Vientiane Group's overall revenue accounted for about 8.7%. Despite years of occupying the top three, Guangsha's real estate business in Hangzhou, the impact is weakening. According to the survey in 2009, Zhejiang Guangsha in Hangzhou, the main real estate projects in the capital city, as well as wholly-owned holdings of Qualcomm and property development of the Youngor apartment and South Bank Huacheng, 2009 sales back to the total amount of not more than 1.3 billion. The Yuhang is located in the city of Guangsha project, there are still 1.3 million square meters of building area available for development, how to activate this Big Mac project, Guangsha in the development process must be a barrier.