KINGCMS: Content strategy for operating local portals (5)

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Content strategy, is a similar and unfamiliar words. Let's take a look at a comparison of the definition of Yang: The main goal of content strategy is to use text and data to create unambiguous content to support meaningful interactive experiences. From the definition and combination of the 123 of the local portal site, the content strategy of the goal of the popular expression is: How to get to know Hunchun people prefer the Hunchun 123 this site. People who want to know Hunchun include local and non-local residents in Hunchun, locals in the field, people who think of Hunchun tourism, relatives and friends in Hunchun, and businessmen who think of Hunchun investment ... This is mainly to determine the Hunchun 123 of the site's prospective visitors.

Identify the prospective visitors, it is necessary to create their favorite site out, which completes the site's content strategy. From here it is not difficult to understand, if you want to visitors like a site, is definitely not a simple word can be solved, so you can think of everything is content, including visitors see the layout, Logo, hue, access speed, text, pictures and so on. Then we start by making it meaningful for visitors to feel content.

Let visitors think that the content of this site is set for him.

Visitors to the site, you need to give him an answer: what is this? website title! The most direct tell him what is here, such as Hunchun 123 theme: Hunchun Life First Portal! To understand the Hunchun life, or in Hunchun life, here is your good whereabouts.

After resolving the visitor's first question here, how do I get started with information or services? This part of the site is related to the operation of the guide, visitors do not think, will only randomly click on the site. It is one of the most valuable content strategy designs in the right place and at the right time to show the guide to visitors.

When a visitor browses through it, it looks for: Is there anything interesting to look at? Here is a test of the comprehensiveness of the content, there are no other sites very popular video, music, literature, there are no original articles or pictures, the user is greedy, but also very easy to meet, even if only a joke, Will let him always remember your website.

Let the machine handle the content of the website more smoothly

Users to interact, search engine crawler also to index. Strictly writing HTML output code is essential to enable the machine to better index content and display content. Good map, not only let visitors clear access to the Web page, but also let the reptile organized.

In addition to the clarity of the index, you must also correlate each part of the content. For example, a company to publish different information, it does not want to repeat the contact way to fill it? Does it let all the recruiting information show up on his homepage? These are the local portal site needs to be compiled and implemented.

Make content easier and more efficient

In addition to administrators, can users easily add content? This is the local portal needs to be concerned about, under the guidance of web2.0 this term, users create content to serve users as if it is a beautiful legend, to solve a lot of editing costs to carry out the operation of a Web site bottlenecks.

Users can easily create content, then regulation is not very difficult? After all, the forest is big, what birds have. So we have to use some social engineering to conduct information audit and filtering. Here, the KINGCMS Local portal version of Hunchun 123 uses a lifelong trust, a cycle audit mechanism for life imprisonment.

Such benefits can be imagined, once trust you will lifelong trust your post, so the good life of peace. But once a mistake, will be regarded as life imprisonment you, not without lifting, is you once consciously good person, and life trust you, is to send a post through the audit on the line, if again, and then imprisoned. This form a semi-automatic supervision mechanism, for good people bad people, it really played a long time to see the people's role.

The above three laws complete the creation of meaningful content. So how do we create a content strategy that meets our own Web site? The following nine questions are used to create content policy.

1, what content to let local people like?

2, what content can the fellow like?

3. If I were the visitor above, what would I like? (This can personally interview visitors)

4. Who can help me create good ideas?

5, other sites have any interesting things/functions?

6. Can I add these interesting things/features to my site?

7, no one to visit my site is not out of the content of the site?

8, what is my start Planning site column When did not think of?

9. Do I have the question of "If I had thought of it earlier?"

When the site's layout, style, procedures, functions are ready-made words, then please start now, for your title + content and strive for it, the soldiers did not move the fodder first, the content is that you operate a local portal of one of the fodder. (Wen/gougliang)

Feeds website: http://www.kingcms.com/