KINGCMS: Evaluation and analysis of the local portal station

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Local portal site is restricted by the localization factor, to 58 with the city as well as the net to enter different cities to have the certain influence, it is this influence, gives the local portal type of website has the operation space. This series of articles by the KINGCMS official website, to the local portal operation as the core theme, from the network and some of the ground to carry out a different angle analysis. This chapter is "Evaluation Analysis". For the article is easy to understand, this article takes "Hunchun" This city as the example city, other city's can suit carries on the analysis.

Value assessment of the city

Many operators will be in doubt, how do I know the city has the value of operating a local site? The author's answer in this article will not be "you go search Ah!", but "how to search to know it?", the first reference point is Baidu Encyclopedia. Go to encyclopedia Search city name, this example is Hunchun: http://baike.baidu.com/view/53731.htm.

Many operators are locals, but locals may not have a deep understanding of the local, so some data support is necessary, such as population, size, economic situation, tourist attractions are one of the city has no influence data. In addition to Baidu Encyclopedia can tell us, there is a way, is fast, but also effective, of course, this is also the search engine data. The method is as follows:

Respectively in Baidu and Google search "Hunchun" to the author of the day's records as a reference, Baidu came to the "Baidu, find the relevant page about 4,810,000, spents 0.056 seconds", Google came to "get about 12,800,000 results (spents 0.08 seconds)". Both of these results are visible next to the search box. One is millions, the other is tens. This correlation number, in the SEO industry is a very important reference point, SEO community has a lot of this number of units as a reference point for quotations.

Generally more than millions other included quantity is a hot word. This collection combined with the encyclopedia of Information, we can conclude that Hunchun is an extremely equipped to operate a local portal value of the city, which of course there are other important, in this article does not make a specific description, you need to be more concerned about your city is worth and not worth.

Finally, there is an important point of reference, that is, Baidu Bar and local government network, to see the city named Post bar popularity, if the first page is the same message, it must be good. The first 10 pages are the same day, not to mention, this need to judge their own. As for the government net, it is of course the government net has the relevant website, the design is beautiful or not.

Ii. Finding competitors

On the ground, is not afraid of the alley deep. In the Internet, no bouquet is not out of the alley. After years of technological development, search engines have become more and more like smart robots, helping netizens find more valuable information and putting it in front of them, making it easier for visitors to get useful information. First, do not close the previous mentioned in a city name search results page, to Baidu example. The first step is to filter the information:

1, Baidu's own domain name included exclusion, such as Baidu Encyclopedia, paste, map, search open platform, etc.

2, the exclusion of the government network, such as gov.cn end of the domain name;

3, the exclusion of news network, such as Xinhua, Phoenix, etc.

4, the website of the newspaper excludes, for example local daily;

5, tool-type site can also be excluded, such as car inquiries;

If you exclude the above five major types of Web sites, in the previous five pages can find similar information supply and demand, local portals, life portals, information network and other titles, all their Web site records. These are very formidable competitors.

If a city belongs to the Internet development relatively early, in addition to search city name, we have to search the following related keywords "Hunchun information network", "Hunchun Supply and Demand Network" "Hunchun Life Network", if the search for other cities on the replacement of Hunchun can get more competitors ' web site.

Iii. Assessing competitors

Record the previously analyzed URLs in the text and analyze each opponent's situation one by one. In this article, only the parameters that some network tools can complete are provided:

1, the world Alexa rankings;

2, Google's PR value;

3, Baidu and Google's "site" command query included quantity;

4, Baidu and Google's snapshot update date query;

5, Yahoo's outside the chain of inquiries;

6, Related keywords ranking analysis.

The above six points can basically analyze the strength and trend of the opponent, as to how the specific operation, this article does not launch guidelines, please continue to focus on this series of articles, in the next chapter will be launched analysis.

Iv. analysis of competitors ' websites

Complete the third step, I believe you will come up with a few relatively good opponents web site. For example in Hunchun, there are:

1, Hunchun 123 http://www.hunchun123.com/

2, the Common People Information Network http://hc.bxxx.cn/

3, Hunchun Information network http://www.hc433.com/

The next step is to start the analysis of these excellent sites used by the program, the use of column planning, the characteristics of each site. The analysis here suggests thinking about the following questions:

1, why their website can be ranked in the front?

2, their site if you visit, comfortable uncomfortable?

3, their website which more money?

4, if they can make money, can I do it?

5, if I come to the site operation, I am most worried about?

V. Summary

The internet is not mysterious, a lot of people to the technology scare: the site is too advanced, the code can not understand, now use the program can not upgrade how to do.

The website project starts not to get up, or starts not to be smooth, the reason often has set up too many threshold for oneself, chooses the person to be the friend to see the character, the selection procedure also only needs to see "the finished product (Cheng)". Suppose you ask yourself a question: If this site is run by me, how much money can I earn in a year?

If you set a goal that is living expenses, you will have the intention of living expenses. If you set a big story, you should have a bigger plan. Even if you are a great success, will not immediately realize it, take the first step, only the second step, the third step. If you believe that the ground will not get rich overnight, why do you believe that the network exists such a legend?

In general, this chapter is about how to eat the first step of the local portal to the cake. Assessment: Assess your city, evaluate your competitors, and, most importantly, evaluate yourself. Do the three major assessment analysis, and then start our opponents analysis.

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