KINGCMS: keyword strategy for operating local portal stations

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From 2005 onwards, SEO after more than five years of "benign development" and "vicious development", become unusually prosperous. When knowledge is very inflated, it is difficult to find the first appearance of this knowledge. This article does not organize the explanation, only makes the practical knowledge dissemination. Web site can not be separated from search engines, which is equivalent to the site is inseparable from Search engine optimization (SEO), to "serve" a good search engine, the first thing to consider is your site on what the requirements of the search engine to include it, and put it to the front, that is the theme of the site, and the theme is precisely the knowledge of this article: keywords, To compose and embody.

As a local site, with Hunchun 123 For example, the following five aspects to consider its site keyword layout strategy:

1. If a visitor arrives at Hunchun 123, what will the customer search for to arrive?

This is the customer's point of view to consider the keyword. When the brand is not formed, it is difficult to ask the customer input "Hunchun 123" to search. If you have a familiar friend or neighbor, invited to your home, to his understanding of this type of site, if you let him look for such sites, he will enter what keyword search?

"What's the best site in Hunchun?" Gas call "weekend century square what to see" ... You may get these answers from the questionnaire.

In addition to interviewing local netizens, competitors are also a point of reference. According to the two chapters of the method to find a competitor, open his home page, open his content pages, see his column planning, deployment of the key to what can be replicated, which he has not thought of, to do a record.

2, to produce profitable products or services to create appropriate keywords

The possibility of a local portal to profit in "from Hunchun 123 See local portal product design" mentioned to "local portal type of Web site model is very shaped, so there are a lot of mature profit model to learn and copy." For example: The merchant joins the fee, the Merchant Union preferential membership card sale, the page advertisement expense, the advertisement union, the VIP member fee, the channel Crown name. ”

Consider keyword formulation based on these products or services that generate profitability. To shop to join for example, if we run the site selected to pursue the "shop alliance" this keyword line up, then it may be a very difficult job. If we were thinking about what they would consider if local shops were looking for these sites.

First of all, it is definitely to find out if there is no information posted on the website, can publish promotional information, can publish recruitment information. For shops, they can bring their orders to the propaganda channels, will be considered. From this piece, the local portal can not simply consider the super hot keyword, but to consider to attract these businesses to come, is not the diligent point for their free release of some information first?

3, remember to do local keywords rather than national quality keywords

The local portal operates in the topic where the keywords already appear are places, and in the deployment of this part the keywords have to be taken seriously. such as Hunchun famous specialty "ginseng", the deployment of the key word is "Hunchun ginseng" or "Changbai Mountain ginseng" rather than "ginseng". On the surface look at the search ginseng certainly more than Hunchun ginseng, but search Hunchun ginseng words, often want to buy, and search ginseng may be to understand the term.

In addition to specialty, local services are to be considered for deployment of objects, such as "Hunchun Barber" "Hunchun Tourism" "Hunchun Shop" "Hunchun Tutorial" and other industries. Use the key words of the local character, deploy well in advance to each page, then is to maintain good content, these keywords rank can bring the real revenue for the website.

4, at the beginning of the choice of non-popular keyword to occupy

The new website on-line, and the competitor hits the hot key word is irrational. At this time there is a "long tail keyword" into the field of vision. Long tail keyword exists in the search engine two places, one is related search, is every time you search for a keyword, search engine at the bottom there will be prompted related keywords. The second is the Baidu index (because the domestic search engine Baidu a single large, as a standard), the input keyword will have the relevant list of keywords in this period of hot or not.

5, the use of statistical system analysis of keywords

Customer demand is "full of imagination", the same customer input keyword to reach your site is also strange. With similar cnzz,51la statistical system, it is very convenient to see which keywords come over, the setting contains which keywords are coming in the morning, and the afternoon is gone. This is a very powerful reference.

Keyword Strategy analysis completed, how to implement?

工欲善其事 prerequisite, we have a good keyword strategy table, just apply it to the Web tools. Kingcms Local portal version of the use of preset keyword configuration mode, only need to do a good keyword list, the keyword description, fill in the configuration file, after installation, the keyword automatically deployed, of course, this can also be modified after installation.

In addition to the preset keyword configuration, the Kingcms portal also uses matching header keywords and automatically generates keywords and description areas for each new page, which can be observed for each post page of the Hunchun 123 forum. This automatic matching function sustenance system built-in Full-text search system, built-in 230,000 Word library automatically for the text and title extraction keyword matching to the keywords area, to avoid manual addition of time consuming, and achieve accurate matching effect.

If you do not choose to have the automatic matching keyword system, is also completely no problem, even if it is a manual page to make, the formulation of a keyword strategy table, is a solid foundation, the next step to choose the Web site procedures and other operating methods when it seems to be more comfortable. (Wen/gougliang)

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