KINGCMS: The promotion summary of the operation local portal station (6)

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Through the previous five series: Evaluation analysis, hand analysis, keyword strategy, external chain strategy and content strategy, the KINGCMS series of articles to the penultimate article. On the promotion of local portals, in the series has been interspersed mentioned, now this chapter as a summary, and bring more innovative ways to promote.

Remember a certain network marketing predecessors said, as long as proficient in one of the ways to promote it to achieve excellence, resulting in more than the same time to do a variety of promotional methods more powerful. You can refer to the predecessors of the experience of refined, and then spread the way to do it again, to determine a long-term to do and enlarge the way to do.

The promotion of the website is one of the prerequisites of generating profit, and it is also very important condition. For the local portal, we still take Hunchun 123 as an example, how to promote this in Hunchun, the local portal called Hunchun 123.

1, look at the local QQ group

Register a few vest QQ is essential, make a certain plan to add QQ group. According to local characteristics to join the QQ group, such as some cities more lively, to find a way to achieve this number: Apply for 10 QQ number, each number plus 50 groups, a total of 500 groups.

Like Hunchun this three-tier city, QQ group should be not so much, through the villagers to introduce the way of the fellow, plus hundreds of QQ group should not be a problem. Add QQ group, remember from a number of angles to think about the topic, such as mountaineering hobby, cooking, housewives, expectant mother, group buy, technology enthusiasts, many points from Tencent QQ group to find inspiration.

2, the establishment of their own QQ group

Add Others QQ Group is to make more friends, send more ads. Then their own group to cherish more, suggested that the site's own QQ group is divided into two kinds: fees and free.

The QQ group charges, not necessarily to charge fees, but to a certain value to be measured into QQ group. For example, join QQ group need 500 pieces, give a certain training video, now help to promote the website 100 IP, free to join. This activity is worth the effort to plan well, the gift of things must be valuable, group ability is a threshold. Because of the threshold, QQ group of people more cherish each other.

Free QQ Group, free QQ Group can bring a lot of traffic to the website, as long as will make good use of. Free QQ Group can build several more, and take the local area as the standard, each group employs group master, each month give them reward phone recharge cards as wages. At the same time, the free QQ group needs a lot of promotion out, send out, let friends help pull friends into the group. In the QQ group more people, release an activity to the website above, can attract a lot of fans.

3, peer website and public bar

If you go to a new place, what is the most effective way of marketing? To find the local sales of your best competitors, to cooperate with him, if not, to study its selling points, which can be replicated, which are not to be replicated.

This method also applies to the promotion of local portal site, if Hunchun 123 without the promotion of the early stage, is no one knows the name of the early stage is how to operate it? Special to Baidu Bar, do sofa prince, sofa will not advertise, only top posts, but the head portrait "Baidu: Hunchun 123", Cool! When you flip the bar, your ID is naturally famous.

The same way, to peer sites and other public places, the civilized "pollution of the environment."

4, see the opportunity to enter the Internet café

Good 123 achievements of a myth, the beginning of the time can not be separated from the Internet cafes, a large number of Internet cafes home to create a hao123 success. Local portals need this kind of promotion more, because in the local Internet cafes, not locals are to play locally, more or less and local hook.

Internet Café Home is not like the previous era so scarce, now the whole station program too much, most of the internet cafes have their own network management, have their own live video center, of course, have their own homepage.

Internet cafes to follow from easy to difficult principle, first of all, to find no friends, relatives are doing internet cafes, from friends and relatives to enter the Internet Café homepage; second, from the beginning of the deal to talk about cooperation, most of the Internet café Boss is not there on duty, most is the financial and network management, to touch the timing of the boss appear, and he became friends; is to bite the bullet to talk, but if the first two breakthroughs, the third do not have to try.

If you have the opportunity to negotiate, sign a deal, how to divide the benefits to the Internet café.

5, in the local human flesh sweep

Leaflets, business cards through human flesh in the local distribution, the effect is very obvious. Take Hunchun example, 10,000 card only hundred block, plus publicity leaflets, one day a person can disperse 1000 out, this quantity, can bring 50 IP traffic is very successful.

Distributing leaflets or business cards must be planned, after the lively public places, to the community, and then to the station, night shop, distinguish good publicity of the type of place, use different time to distribute, come back at night to do statistics: how many out today, the counter increased the number of IP, in order to statistical preparation, Test this promotion do not mix other ways, statistical data also need to refer to yesterday's data, contrast can come out the approximate effect.

6, looking for free channel publicity

What does a local portal need most? What's next? information! What information, talent information, promotional information, matchmaking information, housing information, this information is a large number of intermediaries in the operation. You find them, help them collect information for free, release them for free, and explain how to release the owners who are free, and promise never to charge.

According to city characteristics, if the city has a large number of similar promotion, the shopkeeper is immune, do not believe that the so-called free, although it is really free they also do not cold. If the city is still relatively pure, the collection will be relatively smooth.

For the easy-going owner, it is recommended to put some business cards in their place, a transparent box for passers-by to read. If you are not talking to the shopkeeper, you can talk to them about the way the exchange of advertising, you in the shop to help me advertise, I am in the website to help you publicize. Everyone is good.

In addition to intermediary information traffickers, there are also a number of kiosks are free to advertise the opportunity to channel.

7. Students and School fields

If you have a local university, go to the president of the student union, have them make a simple plan, engage in a campaign, and then support the sponsorship fee. In the planning of activities, the appropriate increase in banner advertising requirements and the number of leaflets to request.

If you do a good job, join the school's net, set up a fan group, introduce their own experience or manage the local portal experience, improve their visibility while perhaps also find a career partner.

In addition to the above two, in the campus there is a good resource, is a variety of hobby societies, such as computer, calligraphy and painting, literature, dance. These associations are ideal for organising events, whether they are in school or Off-campus. Through activities, the promotion of their own website is very easy.

8, speculation

The topic of hype, the effect is very fast, especially in the local portal site. Hunchun 123 had a simple hype: Hunchun first website. Because in Baidu occupy this keyword first, so hype this topic for Hunchun 123来 said very favorable.

The difficulty of speculation is relatively high, the proposed conditional friends to hire relevant people to operate.

9. Paid Advertising

There are two most effective ways to pay for advertising channels: television and newspapers. According to their own economic strength, the delivery and testing of paid advertising is often a multiplier effect.

Take the newspaper for example, in addition to the newspaper carrier, there must be a lot of DM advertising carrier, a periodic launch of a period of DM ads, free delivery, the income of all rely on the advertisement on top of the owner. Plan A more clever advertisement, put the DM will have the effect of surprise.

Writing here, if you want to ask which method is the most effective, I think there is no best way, only those who will use these methods. For example, relatively rich, pay for paid ads, the effect is immediate, but not omnipotent, if the ads after the follow-up procedures, personnel, process is not arranged well, resulting in flow and income conversion rate is disproportionate, the same is the loss of money.

If you choose a website platform to operate the foundation, you have to learn the use of the platform, as well as the choice of safe and reliable local portal procedures, so that the operation without worries. (Wen/gougliang)

Source: http://www.kingcms.com/

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