Kingdee's first-half revenue fell 4.5% to achieve profitability

Software company (00268.HK) yesterday announced the interim results report, the company's turnover fell 4.5% to 745 million Yuan Year-on-year, but the year, to achieve profit of 8.614 million yuan, gross profit margin year-on-year increase of 6.1% to 74.7%.

Kingdee Board of Directors that the first half of 2013 group performance than the same period last year to turn the deficit, on the one hand, under the macro-economic impact, the initiative to adjust the structure of the strategy is effective, on the other hand, benefit from the internal strengthening of risk control, to enhance operational efficiency. Through the transformation and adjustment of the last two years, Kingdee has been transformed from sales-oriented to delivery-oriented, enhancing project value, and exploring cloud management products based on emerging technologies such as mobile Internet, social networking and cloud computing.

Influenced by the macro-economy, Kingdee's main customers in recent years, small and medium-sized enterprises to the software expenditure significantly reduced, the traditional ERP model is also affected by the cloud computing, social software, mobile Internet and other new models and new applications of the impact. In addition, the rapid increase in human costs, unreasonable business model, etc., also prompted the survival of traditional software enterprises more and more difficult.

Shaochun, Chairman of the Board of Directors of Kingdee Group, said that Kingdee's active transformation in recent years is beginning to work, and the company is transforming from simple ERP business to "erp+ Enterprise Internet Service". The focus of the layout is the cloud management, leveraging social networks, mobile interconnection, cloud computing these three emerging technologies to achieve new business development.

During the reporting period, KINGDEE Enterprise social collaboration Products "cloud Home" registered enterprises to break through 25,000 people, the fee version successfully contracted Vanke, Haier and other enterprises. And another express logistics inquiry Platform Express 100 convergence of domestic electricity business site from the beginning of the 10,000 home to nearly 80,000, one-day peak PV over 9 million.

"Some products also use micro-blogging and micro-credit technology, cloud home social platform has been to 640,000 of the user volume." "Shaochun that the last two years have been a tough two years, but cloud computing has given a new opportunity for the software industry, which has been largely an extension of competition, and while seizing some opportunities, internal controls are not scientific, and with the slowdown in economic growth, new technologies may be able to generate some fresh profits and opportunities. ”