Kingkian Seventy or eighty-year-old entrepreneurial success depends on what?

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Positioning: To grow the most delicious oranges

When planting the orange, Kingkian or medical, from the peak of life to the bottom of the valley, the suffering of prison, bereavement, all kinds of blows did not destroy Kingkian. It is a stark manifestation of the qualities of an entrepreneur: confronting the brutal reality and defeating it.

Choose to plant "Chu Orange", from Kingkian at that time to understand the American novelty, he said: "The appearance of the novelty of the beautiful, not taste, the price is very expensive." One advantage is that oranges are a traditional crop in Huaning County, a native of Yunnan. He later told the staff, and now can not be complacent, if the appearance of the orange, taste more than the novelty, that is the real cow. Kingkian said: "What to do is to fight for the first!"

There is a detail, when the car he likes to drive fast, others are a little dizzy, he is also very excited. More than 80-year-old man, do not want to lose time, more do not want to lose to the so-called fate. Kingkian wife Ma Jingfen said: "Before the community has a lot of people say, you Kingkian smoke factory make so good, that is because the policy is good, Yunnan tobacco unique, smoke factory to pick the pole." He made orchards to deny this. ”

Resources: Contacts to establish entrepreneurial road

A few years ago, reporters visited the Kingkian orchard in Xinping County, Yunnan province, two times. The reporter estimated the total cost of 2002 ~2009 year is more than 40 million yuan. Kingkian very willing to put in, orchard repaired the size of the pool of football field, for the fruit forest irrigation, water diversion project probably spent millions of yuan, organic fertilizer factory, cold, fruit factory probably spent 9 million yuan. In addition, the cost of land transfer, road and other costs. The annual labor cost is more than 2 million yuan. The money was borrowed by Kingkian to his former subordinates and friends.

For more than 70-year-old people released from prison alone, more than 40 million yuan venture capital from where? Kingkian once combed the HONGTA group in the people and things, because before his reputation is very high, although sentenced to prison but his credibility has not been affected, but is once subordinates and friends have creators support, Let Shang realize the dream of entrepreneurship.

After six years, the Orange listed, Kingkian again use the network resources to achieve the smooth sales of Chu Orange. According to the reporter 2009 interview data, when the national tobacco system will help him consume 1000 tons, the Red River Group's director is the disciple of Kingkian, a few years ago, the Red River Group every year to help him consume 400 tons, at that time the output is only more than 1000 tons

Management: Lead by example to penetrate the line

However, this is not the key reason for "orange". "Chu Orange" has Kingkian My network, resources, fame and other factors, but "CHU Orange" can develop to this point, the most essential reason is that Kingkian his entrepreneurial management ability to apply to planting.

There are more than 200 kilometers away from Yuxi (Kingkian home in Yuxi), from 1963 to 1979, Kingkian the Sugar factory. When he was ready to make a comeback, he chose to contract 2400 acres of land to grow candy orange. It belongs to the dry and Hot Valley area and has a high temperature. When Yuxi is 25 degrees Celsius, it can reach 35 degrees Celsius. This is easy to change sugar, the taste is sweeter.

2002 began planting orange, Kingkian was 75 years old. These years, more than 80-year-old he 8-10 days a month, the orchard management stare very meticulous, strict management. From Yuxi to the watering orchard, more than 200 kilometers, all are mountain roads, driving at least 3 hours. Kingkian Call notify the next day 8 o'clock to the Orchard meeting, the next days absolutely punctual, so not a subordinate dared to be late.

Nearby, Kingkian's brother, Shinszo, is also planting orchards. The locals say it's a big difference. His brother's orchard, workers also like the pot era, the morning 7, 8 point dozens of farmers swarm to work in the field, and then a bang and scattered, dozens of people together, there will certainly be Jerry, in troubled waters. But this Kingkian orchard does not work, every technician, every farmer how to do, there are problems, he is very clear.

Kingkian to the orchard, eat and live together with the workers, eat together, chat, know the workers ' ideas and circumstances. He to the quality checks extremely strict, the breed is bad, the stature is too small, the quality is not good the orange, he all lets the peasant take off, this is feared that others say: This is the Kingkian kind of oranges, if bad, disgrace, also bad reputation. According to Kingkian said, before he in Hongta, not in the group, he generally in the field inspection, the quality of tobacco leaves is so out, the quality of tobacco and nitrogen and phosphorus potassium components, as well as farmers of tobacco technology, he is concerned about the quality of farmers, tobacco.

All things pro-Pro, attach importance to technology, never satisfied, and strive first, these are Kingkian to 84 years old still not discarded character tags. Since 2002, after planting his unfamiliar crystal sugar orange, he has to rely on his strict control of the details to ensure the success of two times. The Orchard Technician Zhang Wei told the reporter, the Rock candy Orange is one kind of very expense artificial crop. At the beginning of the year to cut, to ensure that the fruit can absorb enough sunlight, after flowering to protect the fruit, the results to control the size of the fruit, appearance, production interlocking, all year round. This is the Kingkian "Restless" character.

Motivation: Benefits and employee bundling

Thousands of mu of oranges to achieve their own set of quality, in the workers, for the 80-year-old chu old how to manage workers? The labor cost of more than 2 million yuan per year, part of the payment to farmers. Orchard in accordance with the size of the contract to the farmers management, monthly pay farmers 500 yuan wages to do the living expenses, to pick the fruit, in accordance with the number of kilograms to give farmers incentives.

2009 a kilogram of 0.5 yuan, the output of each farmer can reach forty or fifty tons, that is, 20,000 yuan income. Kingkian take incentive measures to tie the interests of orchards with those of farmers. Farmers are very realistic, satisfied with the dry, not satisfied with it. Kingkian with farmers for decades, can grasp the mentality of farmers.

The 80-Year-old has been successful again.

Reporter at the end of November call Kingkian Orchard, a responsible person to understand this year's data: 2013 estimated production of 10,000 tons, wholesale price of 10-14 yuan/kg, the estimated income of more than 100 million yuan, the profit is estimated to be tens of millions of yuan. But Kingkian not satisfied, massive expansion, in addition to the original Yunnan Xinping County 2400 acres of orchard, and in Xinping County desert Sand Town more than 3,000 acres, in the Yongsheng County Jinsha River 1300 acres, plus the spread of the orchard around the town, the current planting scale has 10,000 acres.

In the midst of the spread of the orchard, Kingkian invested 25 million yuan to build a high-end hotel, will be put into use next year, as a tourist use.