Kingsoft Software "re-entrepreneurship" lei and Zhanghongjiang mobile internet

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2012 is definitely worth three years for Justin.

Just released 2012 years Q3 earnings show, Kingsoft software revenue for 365 million yuan, an increase of 51%, net profit of 119 million yuan, the year-on-year increase of 42%. Entertainment software business revenue for 211 million yuan, an increase of 28%, application software business revenue of 152 million yuan, an increase of 96%.

Although the mobile Internet does not have much to do with revenue growth, Jinshan is still blushes in its earnings: "The company has completed the strategic layout of the mobile Internet in full transition." From Jinshan Network to Jinshan wps, from Jin Shanyun to Jinshan Games, the group of several major business sectors in the mobile field at the beginning. It can be said that, outside the PC business, the mobile internet has become a golden Hill software "re-entrepreneurship" on the road to a new step.

For the significance of mobile Internet in Jinshan, Jinshan Software CEO Zhanghongjiang in the media interview, said the mobile internet will be the future of IT industry climax, Jinshan Software has entered this climax, the establishment of Office software, games, internet security, cloud computing several large chunks of business for the support of mobile internet business profit model. ... The company has basically realized from the traditional computer software providers to mobile internet service providers to the overall transformation.

The eve of Change

July 7, 2011, Lei, Seek Baijun, Zhang Yi Dragon together into the Beijing on the 5 floor of Jinshan Building Conference room, here to hold a decision Jinshan future media communication will. Just two days ago, Jinshan Software announced the Chairman and CEO to seek Baijun retirement plan, the board nominating committee nominated Lei as chairman, Lei formally took over Jinshan banner.

Three months later, Lei the media again, this time with his colleagues to replace the new CEO Zhanghongjiang, who has just been from the more than 10-year Microsoft Asia-Pacific Research and Development Group CTO, Microsoft, the President of the Asian Academy of Engineering left.

How to revive the already declining Jinshan? Lei and Zhanghongjiang are betting on the mobile internet.

In Lei's view, the mobile Internet is the trend, market potential is 10 times times the PC Internet, "I have invested in several mobile internet companies have been very good development." As it turns out, Lei's judgment is sensible--today, YY, lei 1 million dollar angel investment, has grown into a listed company with a market value of $700 million.

In accordance with the planning of Jinshan, the group will promote the overall transformation of all business units mobile Internet, Jinshan WPS, Jinshan Network, Jinshan Fast, West Mountain and other core business in which. A year later, the first questionnaires handed over by various business units also gave the group the clout to annotate the transition.

Now Jinshan has gradually shaken off the previous "software company" hat, Internet mode and Internet has been widely mentioned. "For mobile internet companies, especially the traditional software companies such as Jinshan, what we are doing now is delegating the traditional software to the user to gradually turn it into an internet operation." "Zhanghongjiang said.

Jinshan Network: Wards on new flowers

Jinshan Network is a kind of special existence form in the whole Jinshan group. With other businesses based on a single type of product model, Jinshan network product line more divergent, including security, browser, Web site navigation, as well as mobile applications.

Q3 earnings Show, Jinshan network products have 150 million users, 50 million active users, navigation site day active users reach 12 million, Cheetah Browser currently has 5 million active users. Jinshan net profit significantly improved mainly because Jinshan network to find a profit model, through the Web site navigation and online advertising to obtain a lot of revenue.

Jinshan Network CEO Fu revealed that the annual revenue of Jinshan network is expected to be about 300 million, of which advertising contributions 230 million, and two years ago, advertising revenue almost zero.

Under the support of large profits, Jinshan network in the mobile Internet in the field of the pace is also more daring. This year, Jinshan Network has launched a Jinshan battery doctor, China Survival Handbook and other products, and the performance is quite impressive. In October this year, the Battery doctor iOS client users reached 50 million, the monthly active users reached 12 million, in the Chinese tool category app downloads ranked first.

After crossing the wards, Jinshan network bred a new bud.

"The important position of the mobile internet has been self-evident", Jinshan network CTO Xu Xian also admitted that the company has made a good start, "mobile business will become a Golden Hill network business Map of a very important piece, has become the company's key line of business." ”

In fact, Jinshan Network mobile strategy is still the core of security, "the company will stick to do mobile phone poison PA, a product bigger and deeper," Fu said.

In the second half of this year, Jinshan Network released Android mobile phone poison PA, its "rare" launch a shielding application advertising function, moved a lot of application developers and advertising providers of cheese, so Jinshan network by some of the benefits of the protest. But Fu does not think it is worth changing the original, "The Iron general objective fact is, after the mobile phone poison tyrant announced the malicious advertisement standard, has some malicious Advertisement SDK Business initiative to undertake the rectification, before this, these advertisers had openly resisted the handset poison tyrant." The truth is the best explanation. ”

The mobile dream of Jinshan Network is much more than that. Fu revealed that in the future will also be around the current development of mobile products, the introduction of similar channels (application store) products to accumulate and the relationship between developers, in addition to the rising Leopard browser, mobile platform porting is not too far.

"We always believe that in the field of mobile Internet to be more rapid product iterations, in-depth understanding of user needs, in order to maintain innovation in the competition." This is a new opportunity for the market, the opportunity will still be left to those who are prepared. "#p # subtitle #e#

Kingsoft WPS: Cloud Software

Kingsoft Software began in the WPS software, also once fell on this product.

Since the launch of the first product in 1988, WPS has gone up and down, and earlier it gave people the impression of a national software brand struggling with Microsoft. But 2003 years later, WPS gradually lost the market in the technological change, facing the biggest problem becomes "How to survive", even for a period of time, government procurement has become the main force to support WPS to survive. Until WPS 2005 release, with compatible with Microsoft Office and personal version of the free and other initiatives, WPS's fate can be reversed.

The latest official data show that the WPS Office software contains PC, mobile and other full platform of the monthly active user breakthrough 50 million. Personal PC version of the monthly active users September breakthrough 40 million, mobile version since the release last May, active users more than 7 million.

The growth of mobile platform data for WPS to win more space for imagination. Data said that the current WPS mobile version of the user volume has reached 30 million; by the end of the third quarter of 2012, the mobile version of the four consecutive quarterly composite growth rate of more than 176%, daily new users up to 195,000, accounting for the global Android daily new equipment 14.8%.

WPS revenue mainly from the enterprise-level market, and in the mobile platform, WPS future revenue will still be mainly from enterprise-class product services; Meanwhile, Jinshan office is also actively exploring mobile office software in the face of individual consumers and enterprises and enterprises customers how to profit, "hope that the early next year to try value-added mode."

At the same time, cloud software and cloud experience, become the Golden Hill WPS Team New Interpretation Center. 2012 a year, the WPS Mobile version of a total of more than 10 releases, successively joined the cloud storage, document sharing, dozens of file compatibility, real-time editing and other personalized functions.

This February, originally in WPS Pan Office platform business under the cloud storage business Jinshan Quick disk formally split, set up an independent subsidiary Jin Shanyun, Zhanghongjiang personally in chief concurrently CEO. Jin Shanyun's establishment is also regarded as Jinshan software to the mobile Internet transformation of the specific implementation, but also for the Jinshan WPS Brothers Business provides a practical cloud support.

In addition, the Q3 Financial report disclosed Jin Shanyun's latest equity structure, Lei founded Millet company to buy 1.82 million U.S. dollars Jin Shanyun 9.87% of the shares, after the Jinshan fast disk is likely to replace the millet hard disk into a new cloud service products.

The fusion of clouds is at that time.

Jinshan game: Mobile game Ming Gong

Jinshan game structure to continue the traditional studio system, West Hill is the Golden Hill game to date the most successful spin-off companies. From the traditional end of the reach of the tour is undoubtedly the transformation of the West Hill Mobile Internet will be the road.

August 2011, the West Hill home to enter the concept of mobile gaming for the first time, "to do a medium-scale mobile game, there are more complex numerical accumulation, but more simple than the client game," the West Hill Habitat Mobile Project group member of the book to recall the original intention of the team.

Two months later, Jin Shanxi Mountain in Beijing set up a special mobile team, announced officially involved in the field of hand travel, when the team members 17 people, the internal code for the M project group.

In the discussion of the product "retreat", the M team first proposed to do the idea of sailing games, but given that the mobile gamers do not like the long online user habits, the plan was shot down halfway. Instead, the product of reverse thinking-a game that exploits the player's fragmented time and can log in only once a day.

But how to achieve differentiation? M project team to try a new idea: easy to operate the Leisure form category lbs game, "both like a social network, but also the real place into the virtual world." "So, this game called" Pet Castle "was born.

In the third quarter of 2012, "Pet Castle" official test, which also marks the game of Jinshan products have taken the transition of mobile Internet is an important step. Liu Xi, vice president of Beijing's Western Hill residence and head of the Mobile project group, has told the media that Jinshan will launch 5 mobile phone games during the year, while the test water is the "pet Castle".

In addition to the mobile project from scratch, Jinshan is also considering its successful end-to-end or stand-alone game products transplanted to the mobile platform.

Conclusion: from Jinshan Network to WPS, and then to Jinshan games, the whole mobile is divided into the sub business of each other, making Jinshan originally cumbersome, cumbersome old system gradually glow new vitality. The mobile internet is the catalyst for this change.

Since 2007, if the simple use of financial results to measure, Jinshan's first five years to walk the rough is very. Five years later, at the new junction of Mobile Internet, Jinshan began to study the knowledge after the financial results-seize the opportunity, only the next possibility.

As a comment in Jinshan magazine: "Jinshan has gone out of the ignorant, towards the mature."