Kirin CEO Shang: Online games industry entrepreneurship Difficult

Kirin Game CEO Shang January 21 Morning News, 2009 annual Gaming Industry conference held in Dalian 20-21 days this month. Kirin Game CEO still enter here to Sina Science and Technology said, the game industry entrepreneurship is difficult, oneself just find a breach.　　At the same time also said in the online games industry to achieve success does not necessarily have to independent entrepreneurship. As an emerging enterprise in the online games industry, Shang in talking about the entrepreneurial topic, "for the business of the online games industry, we have so far been awed, the more difficult to find on the road to entrepreneurship."　　Shang said, "Only rely on the Internet limited vertical platform to do marketing, it is difficult to really go into the lives of ordinary people, but also easy to cause misunderstanding of the game." Shang pointed out that online games need cultural background first, Kirin just found a breakthrough.　　At the same time, Shang that in the online games industry to achieve success does not necessarily have to independent entrepreneurship. It is reported that Kirin game has begun to expand the direction of film and television. Shang told Sina Science and technology, the current Kylin has been with the skin of the team set up a joint venture, the development of the Mask film continued network game "Dream Liao Zhai."　　Shang likes to use the company of Kylin game member enterprise to call "Dream Liao Zhai".　　In Shang's view, one of the purposes of making movies is to expand the living space, and through cooperation with the film and so on to strengthen the cultural heritage of the network game expansion. The 2009 annual Gaming Industry Conference is officially held in Dalian today. As one of the most influential conferences in China's gaming industry, the conference takes the "New decade of Responsibility new leap" as the theme and invites leaders and executives from relevant ministries to discuss the current situation and future of the gaming industry. (Shu Shi)