Kirin game still in: Kirin future will be a cultural company

Play games online October 23 news (reporter Yu Xiang): In this afternoon, the eighth session of the Forum, the CEO of Kirin Shang published the title of "Chinese traditional culture in the online value embodiment of" the keynote speech, in the speech, Shang that the current Chinese online games for the traditional culture of the concept of exploration is not enough, At the same time more said: "Kirin future will be a cultural company." "Shang in the speech that:" Traditional culture for online games help not only in the game selection, but also in the game production process of the player behavior analysis. Everyone's behavior has the imprint of the ancestors, each person's behavior is also affected by their own national culture. We think that "World of Warcraft" fun at the same time should also take into account his traditional culture on his influence, and domestic online games to do is not enough. Shang in the following statement revealed the future direction of Kirin, he believes that the future of Kirin game will be a cultural development company, this is the dream of Kirin people, and cultural company's connotation is to use the technical means of interest to show the heritage of culture, through animation, film and television, music and other means to carry out the performance of culture.　　As the primary manifestation of this culture, Kirin game in the last year to try Toupai film, in the end of this year will try to enter the record industry, to create "China wind" music. Asked about this layout and the grand layout is not at the same time, Shang said: "Chen has always been my idol, the Grand Road for us is also a look, so there is no strict distinction." He believes that the current Kirin is mainly learning, but in the specific operation process, the emphasis is different. Shang that Kirin game is a company with interest, in addition to online games, they have their own expedition team, there are some with the Jiangnan cultural relics protection cooperation projects. But so far, the company is most focused on online gaming, and the biggest revenue comes from this.　　Online games are the status quo, various themes are the future. Attached: Shang to thank the organizing committee for a chance to share with you, this topic is not my set, but I feel very honored to talk about such a topic, today is the Network Expo Games Peak Forum, in this game the whole development process, to tell the truth I itself is a beneficiary of traditional culture, we know,　　Kirin's first product is Genghis Khan, this product in the domestic achieved a lot of results with our original group closely related. After that, our new work is called "The Dream Studio" will be launched, next year will be the introduction of Mr Jin Yong's mountain as "book Sword and Love Record" and "Snow Fly Fox" and other five works, we say that the value of traditional culture in today quite embodies, I said the book sword when the King always listen to this name we too want to cooperate, I promised the king I hope that next year there will be a product to operate on the wisdom of the Crown platform, there was an interview at noon just asked this question, to tell the truth I think the traditional culture to help us not only in the game selection, but also in the production process of the game we have all behavioral analysis, including the interaction between operators, Everyone's behavior ourAncestors have branded on us, everyone's behavior is influenced by their own national culture, so that in the process of making the game, if possible more consideration of the game market status, so can produce more suitable for the domestic market products. Like wow everyone said fun, the European and American culture is more suitable, but China is a relatively collective atmosphere more heavy country, we do the game in the process of the player group atmosphere needs more, groups to Genghis Khan, some media friends are his users, play when the blood boiling, because the brothers in, Youboy, I think the traditional behavior of the people is a good fortune, on this basis, many of the games of the fine people, in this behavior to dig, everyone said that the game is not good to do, the interface in fact many of the game's market segments are not really dug out, en this and do the game itself is still a few different ideas, Now microblogging a lot of key words in the foreign studies, We envy Warcraft at the same time also want to think of his traditional concept of his heritage, domestic products in this area is not too much, but not enough, before a martial arts game, still cast magic, each warrior like Harry Potter, play magic Ball, under the magic Rain,　　But the true chivalrous spirit digs to what extent, today this generation of game people did not really complete, I dare not boast dare not say how good, next year Kirin is a martial arts year, hope to bring everyone a surprise. Maybe I said Kirin has mentioned a lot of culture at conferences, I remember the Storm CEO told me, you this kylin really should be a culture company, if just say the game, always feel that you are a technical company, or a product project, since you call Kirin, you can do more to do a cultural company exist , I said yes? But it was easy to say yes, but it was hard to do, any traditional culture gets us something we can't say about achievement. To the people, through re-creation and innovation, in this idea, we tried to make a film, from the second half of last year we have a mature film team, we move the way and the game is very similar, The end of this year's painted 2 can meet you next year, this time, Kirin has a new idea, in the industry to say more shocking, we also think that the record industry is not particularly prosperous, but in the game we also deal with music producers, they teach us how to produce a large and western music and sound effects, He wrote the symphony in the game is very shocking, I said I might not be able to cooperate when he said he wanted to do the music of Chinese wind, so the dream studio did not choose a big star, but chose to launch their own girls, but also by the record company's Fancy, hope to be able to jointly promote, hoping to learn the common music promotion process, Except for one that may be in the follow-up there are potential singers and energy gathering, I hope Kirin can be a music brand this year. But speaking of which, someone mentioned that you're going to be making music. Now I am quite conservative, I say very simple, what kind ofCan the game be passed on to the music, I have made a request to our film and television music, I to our skin 1 team said, you know why you do not know why you succeed, you use a story of a lonely house in the community to meet the family ethical love story into the, the Chinese can accept, I hope music can also inherit the current spirit　　, such words in China this situation can do a pulse phase, can do film and television music to express, this is the mission of our Kirin, one day we will grow old, our generation of things, will become the next generation of human culture.　　Kirin from the day of the establishment of the fact that we are a research and development-oriented technology companies, we have a dream, hope to become a cultural company, cultural company of the connotation of the scientific and technological means that we are interested in, such as animation film and television music use these means to express the culture of the concept of Kirin With the grand layout, the Grand Chen is always my idol, we feel the Grand Road to us is an example, you have to say that the strict distinction I think is not strict distinction, I am the place is to learn, but in the specific process of doing, focus on it, I also know that Lin also talked about today, the grand in doing cloud travel plan, Kirin is also in the production of interest, we have not announced that we have our own expedition team, our expedition team to the Outer Mongolia desert, we also have some of our own heritage protection projects in the South and local cooperation development, but today took the shot of the Internet product production, we know that Kirin is a network game, This is our biggest income, the whole company more focused on this piece, online games is the status quo, all kinds of subject matter is our future.