Kirin game talk about the ten-year change in online games: Emerging channel business is exerting force

With the 09 China's online games industry manufacturers, products, users, the number of new innovation high, the industry's annual revenue has maintained a high growth of nearly 40%. By this macro-environmental impact: On the one hand, the overall industrial chain from the original rugged to intensive adjustment of the transition, upstream research and development, midstream operation, downstream channels of the Division of labor between further details, the realization of the advantages of controllable resources combination, the role of the User Service experience.　　Industry analysis that the excellent business model is to ensure the healthy and rapid development of China's online gaming industry, one of the core elements. On the other hand, 09 is the domestic national net swims the strength after sedimentation two years of "ice-breaking" year.　　Among them, as the representative of the third generation of online games company, Beijing Kylin game Operation "Genghis Khan" and Shanghai Green Bank operation "Shu door", undisputed to become the most industry recognized this year two outstanding products and cutting-edge gaming company. Analysis of the success of both the track is not difficult to find, research and transport technology in depth and network coverage of the terminal channel, is the third generation of online gaming companies rise in both internal and external double work.　　Quality of words, the operation of the industry specializing in the creation of new online games operators and channels to activate each other to provide users with more access to the game paid services to facilitate opportunities, no doubt in the fierce competition in the market to seize the opportunity. Coincidentally, Kirin, Green Shore, a south of the two black horse, each of their first product point card distribution work outsourced to Shanghai Xin He information Technology Co., Ltd.-then, the emerging operators and channel agents of the opportunity to cooperate? How to establish a sales channel in a short time for the third generation online company?　　Where is the road to revival of "channel-king"?　　Recently with such doubt, the reporter interviewed the Beijing Kirin game President Mr. Shanhu and Shanghai Xin He CEO Mr. Yang Guangshi, respectively, through the operator and channel business perspective to interpret the two sides of cooperation, interpretation of the current situation and development direction of online games channels. The history of online game channel changes witness the Chinese online games for ten years online games channel is to support the network operators and pay users of the bridge, retrospective development of the history of change, from the Grand invention of esales system, to Chun network to invent a cartoon; from the federal software 40 million to sign the national General Agent Jinshan Card, And then to NetEase channel completely flat directly facing terminal more than 90 percent shipments ...　　Online games channel with the Chinese online Games decade of surging, the same has undergone a great change. "At present, with the rise of third-party recharge platform, all kinds of bank card payment, mobile phone payment, such as the development of new channels, compared to a few years ago, relying on physical cards, virtual cards as a supplement to the provincial delivery mode, online users recharge habits and online gaming company's channel system has undergone an essential change　　Shanghai Xin He CEO Yang Guangshi to reporters. Shanghai Xin He information Technology Co., Ltd. is an emerging channel company, the partnership from the software era in the online games channel dozen years, has accumulated a wealth of industry experience. According to Yang Guangshi, Xin-he hopes and the same emerging game operators to grow together. In the initial stage, try to give manufacturers more support, share each other's capital risk and shop pressure, and even the senior player's point of view, put forward some products and operation of the building, we have achieved good results at present. But Yang Guangshi that, whether it is free games, or timing games, a product through their own quality to obtain user recognition, the channel is the key to the goods, to solve the user through the channel to pay the problem.　　He also said that "the channel is only one of the most important means of payment by the manufacturers." The third generation of online games company shook hands with the emerging online game channel 08 years later, with the third generation of online gaming company's successful, breaking the Shi Yuzhu "online game has entered the oligarch era" prediction.　　The common characteristics of such companies are the use of strong entrepreneurial capital, by the development of successful production of the game producer or has a wealth of experience in the operation of the operating professional manager leader, in a red Sea to kill a vast territory, from the peep Qu, to crouched warlords. Industry analysis that this type of emerging companies, in addition to product development and operation platform to build, without exception in a relatively short period of time in the user market to create their own channel payment system, the issue of their own-brand game point card.　　And more than the industry ahead of the number of online giants, they have no mature brand user awareness, nor a wide range of channel partners to support, or even internal not adept at this aspect of the operation of the excellent talent-this is undoubtedly a bottleneck in the development of the initial stage of one of the bottlenecks. Kirin game President Shanhu that in the overall industry links, online operators and channel agents should focus on their own fields.　　Kirin, in particular, as a new company, the product itself is the company's core competitiveness, should first focus on the product user experience. For and Channel Shangxin cooperation, Shanhu said, point card shop operation of high complexity, independence, strong professionalism, "we should naturally give it to more than we understand the channel operation of the partners." If we now go to a new national sales team, in a short time with the national agents at all levels, to convene an agent conference, obviously we are not good at today, there is no energy to operate. "This shows that the third generation of online gaming companies demand for cooperation is very clear and urgent."　　Yang Guangshi said that the choice of the third generation of Kirin and other online companies shook hands, because they have the experience, the ability to have can-do, very pragmatic, and "their short board, need our help." The future of the online game channel: Two-way selection cooperation win "bi-directional, cooperation and win" concept throughout the Kirin and Xin-all always, select partners, and walk far from running-in to success, and then to the next success.　　The effective circulation mechanism starts, in the terminal market interval, the new net swims channel which is represented by the Xin Hopewell obtains the more initiative in the industry, its role definition truly melts into the product promotion, becomes the game extension. How to select channel agents for online games operators? Shanhu said that the online operators choose channel Agents, the main comprehensive consideration of agent amount, channel discounts, as well as partners in the channel of the shop capacity, channel management capacity and other factors. "As long as we can make our users at any time, any location can easily buy a card, we can give our sales partners a full mark." "Out of profitand the market double consideration, Xin Hopewell in the choice of "Genghis Khan" agent Point card, in the early contact with the Kirin game of the entrepreneurial team.　　Use the same perspective as investors to carefully assess the background of each core employee, the current completion of the game development, the ability to continue to develop, as well as external media attention, customer expectations, and so on. Industry analysis that the third-generation online games companies and new online game channel business cooperation success, mutual push-driven model can be successfully engraved to other new games, still rely on the inherent quality of products.　　But the common goal, the seamless implementation, this already is the traditional operator or the traditional net swims the channel cannot compare the innate superiority.　　At the end of the interview, Yang Guangshi highly appraised the Kirin's effort and efforts in the past year. As we were optimistic about the Kirin game, cooperation for a full year, their success today is really hard-won, I see every time to Beijing, they hundreds of of employees work day and night, continue to maintain high fighting status, which I am not uncommon In the face of "Genghis Khan" online number of the rising, sales income steady growth-hard work and the joy of harvest, I believe that only Kirin, Xin and the two sides in the process of cooperation, each of the executive staff can truly experience.　　"Channel for the King" has never been far away from the online games industry, the third generation of online games companies and new online games channel business cooperation has just begun. Shanghai Xin He information Technology Co., Ltd. Shanghai Xin-He Information Technology Co., Ltd. was founded in October 2008, is a number of strong domestic online game channel Company (Hangzhou Sifang, Shandong Xin Shi, Nanjing de billion) by the senior management of the joint investment, the current operation center is located in Hangzhou.　　Since its inception has been committed to the Internet industry development, is now part of the domestic network game ("Genghis Khan", etc.) leading enterprises officially authorized the national General agent. Company to innovative ideas, efficient implementation as the driving force, "focus on professional, drainage and other" for the mission, adhering to the "customer first, forge ahead" business philosophy. In the future, Xin-he will be committed to become China's most competitive digital products integrated marketing payment service provider, for the industry chain upstream and downstream partners to provide distribution, distribution, planning, technology, services, payment, information, promotion, management, brand join, market monitoring, including the whole one-stop solution for manufacturers, operators, Sales terminals and end consumers to provide a full range of high-quality Internet services.