Kirin Guyenling: End-trip props charge overdraft game life

Recently, the future development of client games has become the focus of industry attention, especially the charging model is controversial. Many http://www.aliyun.com/zixun/aggregation/32834.html "> insiders believe that the cost of props too much consumption of the vitality of the client gaming industry, the need for innovation to save the market. In particular, some enterprises of the big Guy put forward the classic return of the long charge, Kirin game President Guyenling said that the client game industry when the long charge not only overdrawn the game's life, but also overdraft the user's patience.


The end of the industry decline for why the cost of the prop?

For the classic return, many people in the industry questioned. Believe that the introduction of each new model must have the advantage of surpassing the former, especially with the change of time, this model from the development to the continuation of the must achieve perfection. In view of the current prop-charging model has been developed for more than five years, the advantage of this model is low threshold, it is easy to allow the public to accept this mode of charging, while losing balance. However, with the development of the times, prop charges have catered to the characteristics of rapid development.


Prop charges look beautiful on the surface, but because operators offer special services to paid users, the game is lost. At the same time, because the sale of props on the other hand to shorten the life of the product, resulting in the product virtually increased the artificial and destroyed the benign development of the game.

Kirin Game President Guyenling

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Kirin Game President Guyenling said in a media interview, prop charges although the current mainstream model, but this model allows many products too much overdraft product life cycle. The user experience has fallen, many things rich users can use Money to search for shortcuts to get. Although operators have achieved the goal of making money, they have lost dozens of of users because of the rise of a strong person.

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Some practitioners believe that the prop charge is to accompany the rich players to play, who has the money to the Lord, can sweep the world. This game has gone the real meaning. The user needs what props, as long as the money can buy or other forms to replace. Users who do not spend money will become the fodder for the rich, sparring and so on.
 

This shows that the prop charging mode because of the excessive stimulation of user consumption led to a large number of civilian users of the pattern of disgust, or leave or switch to a stand-alone game, resulting in user decline.

 
Time-long charges can you bail out?


An end swimmer lists a formula, the current client-side prop charging mode consumes about 5%-15%, while the Apru value is about 250 to 400, and the average is more than 300. If this is the case, a 10,000-person online game product, about the active user is 10000x2.5 to 3.5, that is, 25,000 to 35,000 people. The rate of payment for these users is 5%-15% (the proportion of paid users), if 30,000 active users are paid in 15%, and the average Apru value of these paid users 300来 calculated, about 1.35 million per month. Therefore, generally reach more than 100,000 of the monthly revenue of products will be more than million.

 
If the rate of time charges, the Apru value may be reduced to about 80 (monthly card charges), according to 10,000 people online, 30,000 active number, the rate of pay is about 70% (free experience of 30%), then each month will be 1.68 million of the revenue. And 100,000 were 16.8 million. It can be seen that the time charge is not the imagination that does not make money, but why do we have to transfer prop charges?

 
It is understood that props charge game to make money quickly, which helps corporate funds quickly returned. At the same time, the product also caused a shortened life.

 
In fact, some classic games, smart companies are still abandoning the charge of props. For example, NetEase single "Dahua West Tour" West Tour series quarterly revenue can reach hundreds of millions of yuan, a few years ago also created a record high. And the Jin Shanxi Mountain Mountain "Sword Net 3" also from prop charge to return classics charge. Blizzard "World of Warcraft" development director is to the prop charges say no.

 
CoverYan Ling believes that Kirin's "Genghis Khan" is currently also ready to test water time charges, just issued a bulletin has been the support of old players. They think that props games lose the fairness of the game, users need to be in the same starting line. As a result, Kirin is also thinking about whether there is a new charging model to meet the needs of users.

 
Of course, these are not the core, the core is that users play games is no longer to accompany the Prince Reading, virtual property has been guaranteed, and fairness has been reflected. Perhaps as Guyenling, the current prop charging mode of the game life overdraft, user experience overdraft led to the decline of the industry.

 
in more than one industry QQ Group Consulting, more than half of the practitioners are currently playing online games, once they have time to choose some single game to experience. They think that such a game is only fun, fair, even if the cost of the main will not be cheated by operators, be fooled. Therefore, if the industry wants to bail out, the classic fee model review may be really a bright road.