Kirin still in: As long as the same precipitation down to do the game

Kirin Game CEO still enter Sina Science and technology news July 27, the nineth session ChinaJoy (China International Digital Interactive Entertainment exhibition) today in Shanghai opened the curtain.　　Kirin Game CEO Shang (Weibo) in an interview with Sina Science and Technology, said the game industry's threshold is improving, but the opportunity is always reserved for people who are prepared to do the game should be like the big long this precipitation down to do.　　The following is a transcript of interviews: Sina Science and technology: the Water Margin before the adaptation of the TV series, now immediately, when you mentioned the water Margin of the box office will have a part of the game revenue, now is how? Shang: This should not be I say, the water margin this film with September TV show, the game will also meet with the player. As far as I know, we guess more is also film and television plays and games in history I think is the most closely cross-border cooperation, the entire water margin of the production side led, including the huge star lineup and rich creative team, they all participate in the specific game development and operation, there are all links to promote.　　So in fact, the two of us do together, I think it is not a question of income, in fact, more is to think whether can really try to do this thing through is a result, we are very looking forward to such a result.　　Sina technology: Like giants also have micro-films, including a little earlier, very perfect, how do you feel about Cross-border marketing? Shang: Well, I think this cross-border more is now an attempt and learning, and we are also learning from other gaming companies how to use this resource.　　This time I think it is an era of coincidence, fortunate enough to make such a deep cooperation with the producers of the margin, to say that it is not the fate caused by the difficult to explain, there are many coincidences here, the specific form to see, we both have tried.　　Sina Science and Technology: because now the entire industry growth slows down, is not the net swims the enterprise all in looking for the next growth point through the cross-border? Shang: I don't think it's the next one, the market has more methods of expression and marketing is trying, today is difficult to say what is mainstream, on the contrary I think is the way more, in this way, I think there will always be some good results, especially the film and video games I understand that there are natural similarities and can be combined with the place,　　In this field I believe everyone will get their own results.　　Sina Technology: Maybe we observe when we start to do online games, especially the big game industry began to go to the bottleneck period, how did you do this time? Shang: said that may participate in the chinajoy feeling also quite many, Kirin entrepreneurship we did not pick the opportunity, we are doing a one of our own good things, but this process is also very difficult, but also filled with emotion to think of a lot of before like Kingsoft Sohu swim Such company, then the difficulties,　　Embark on the road after the business is not hesitate to do, to play their advantages, any enterprise, such as Jinshan or swim, they are not in order to catch up with a certain upsurge, but to the real value of things precipitated in their own enterprises inside. Opportunities are always ready for people, such as game companies, the expression of all the games and this kind of user recognition of the new business, I think are opportunities, should go to catch, but not to chase, I think the swarm will eventually precipitate down. Before the Jinshan mentioned, to like the big long this game, today I just think the game industry I think is to raise the threshold, but to give everyone a more able to play like the big long this opportunity to do the game.